Buscador de Tesis y publicaciones académicas

Enhancing Sales Revenue in Tanzania Small and Medium - Sized Enterprises (SMEs): A Comparative Analysis of Digital Marketing Impact in Morogoro Municipality

Domeniter Kathula

The purpose of this study was to conduct a comparative study of sales revenue among Small and Medium - Sized Enterprises (SMEs) utilizing digital marketing and those not employing digital marketing in Tanzania by using Morogoro Municipality as a case study. The study employed mixed research approach and a cross - secti...

Penerapan Digital Marketing Dalam Menigkatkan Penjualan Produk Buket Bunga (Studi Kasus:Posie Florist)

Ailsacia Cyrilla Qaf · Eni Setyowati

Digital marketing is among the most successful and efficientmarketing models amidst the rapid and massive changes in technology. Compared to traditional advertising such as print or television ads, digital marketing is often more cost-efficient. The purpose of this study is to measure the effectiveness of online advert...

Digital platforms based marketing innovations: new development trends

Krasnov Alex · Nikonorov Valentin · Yanenko Marina

Marketing innovations in the digital economy are considered as the most important factor for the further digital economy growth. The main trends for development of the information and communication technologies market are studied. The basic types of innovations are analyzed. An algorithm for generation of competitive i...

Digital Marketing Strategy For Case Company X

Kaivola, Suvi

This research examined how can a digital marketing strategy be created and utilized to increase brand awareness for Case company X. The aim was to analyze the company’s digital presence, evaluate its competitive positioning and formulate a strategic digital marketing strategy to increase brand awareness based on resear...

Digital Marketing/Marketing digital

Melara San Román, María del Pilar · Tena Blázquez, Antonio

Analisis Hubungan Digital Marketing Dengan Loyalitas Pasien Umum Rawat Jalan Di RSUD Labuang Baji

Nurfardiansyah Burhanuddin · null Septiyanti · null Tri Wahyuningsih · null Zarah Alifani Dzulhijjah

RSUD Labuang Baji telah menerapkan digital marketing melalui media sosial, website dan sistem informasi rumah sakit sebagai upaya memperluas jangkauan layanan dan memperkuat hubungan dengan pasien. Namun, penerapan digital marketing di RSUD Labuang Baji masih belum optimal dalam membentuk loyalitas pasien umum rawat ja...

Digital marketing and consumer scepticism. Can viral marketing alleviate consumer digital marketing fears on online electrical gadgets purchases in Zimbabwe?

Sinothando Tshuma · Mercy Dube · Regis Misheal Muchowe

Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan

Irfan Ardiansyah · Septi Mariani · Budi Utami · Christera Kuswahyu Indira · y 13 más

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang...

STRATEGI KOMUNIKASI PEMASARAN DIGITAL PT. KOMPAS MEDIA NUSANTARA DALAM MENINGKATKAN JUMLAH PAID USERS PORTAL BERITA BERBAYAR Kompas.id

Putrianti Mungi Kurniasari

Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data coll...

The Implementation of Digital Marketing in Brand Promotion

Yuan Qian · Zhilin Sui · Detang Wang

Digital marketing is an innovative marketing model or means of marketing. With the emergence and development of the Internet and Web 1.0, the concept of digital marketing was first proposed and began to be developed. This research analyzes how to use social media, search engine and brand promotion to implement digital...