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Maksym SHMATOK · Yurii VLASENKO · Svitlana CHERNOBROVKINA · Volodymyr LAGODIIENKO · y 2 más
Purpose: The research aims at a practical evaluation of the influence of digital content marketing in the system of brand management on the examples of small businesses, trading companies and territorial marketing. Methodology: To achieve the aim, the See-Think-Do-Care strategy was used, and a matrix of correlation of...
expensesdigital advertisingcorrelationeconomics and business
The object of this study is the refinement of the conceptual framework for the experience economy in digital marketing. The problem addressed involves the inadequacy of existing definitions related to digital marketing, experiences, the experience economy, and experiential marketing, which complicates their practical a...
Eko Juni Wahyudi · Hastirin Widi Astuti · Moehammad Nasri Abdoel Wahid · Djoewita Djoewita · y 1 más
The main objective of this study is to analyze existing literature on the impact of digital marketing on Micro, Small, and Medium Enterprises (MSMEs). Novelty: The findings show that digital marketing began to be noticed by large companies during the emergence of Web 2.0. Research Method: The method used a systematic l...
Ghanistantiono Dwi · Nuraini Purwandari · Erdiek Ardhianto · Rino Subekti · y 2 más
Goals in the training program This is students of SMAN 4 Bogor have knowledge , expertise and understanding in a way practical in the world of Digital Marketing, especially marketplaces and for to the front Can become a successful digital marketing entrepreneur . As for the materials in activity training This including...
The goal of the thesis is to create recommendations for B2B digital marketing develop-ment from the standpoint of customer acquisition for the case company Austrian Aerosol GmbH, which supplies RSL Fire aerosol fire suppression systems in Austria and oper-ates in the field of fire safety. Additionally, they offer consu...
social mediaeconomics and businesssocial sciencesmarketing
In today’s highly competitive and digitally-driven marketplace, digital marketing has emerged as a critical growth catalyst for start-ups. This paper explores the strategic role digital marketing plays in enhancing visibility, acquiring customers, and driving scalable growth. It examines key components such as social m...
Digital marketing has emerged as a powerful tool for organizations to effectively communicate their messages and engage with their target audience. While its significance has been widely recognized in the private sector, the potential of digital marketing remains underutilized in the context of public organizations in...
Sulistyowati, Shanti Nugroho · Niwang Anggarda Gali Paramita
This study aims to examine the utilization of affiliate marketing and influencer marketing in relation to purchasing decisions and digital marketing accountability in e-commerce, with a focus on students at PGRI Jombang University. From an accounting perspective, affiliate marketing and influencer marketing can be view...
The research aims to investigate the nexus between Digital Marketing Capability, Electronic Marketing Orientation, Strategic Agility and the Performance of SMEs. The researcher employed a quantitative research methodology to achieve the study's objective. The population of the study is the SMEs in the Northern Province...
The purpose of this thesis is to create a digital marketing communication plan for InStyle. InStyle is a company, which sells clothes and accessories through their online store and in their brick-and-mortar store located in Savonlinna. The company has thought their target group to be 15 to 25 year old women, who use al...
media and communicationssocial sciencesmarketingdigital marketing
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