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Abstract This paper studies the current level of attractiveness of international tourist destinations by constructing an evaluation system and applying a fuzzy comprehensive evaluation method. Based on the evaluation results, digital marketing strategies are proposed in terms of customer management management systems a...
Luis León-Zevallos · Roque Juan Espinoza Casco · Roberto Macha-Huamán
The present study aims to analyze digital marketing and delineate the relationship with the customer and positioning that arises from the use of this tool for a retail business, presenting the following hypotheses: a) Digital marketing improves the relationship with customers; and b) Digital marketing contributes to th...
Maya Febrianty Lautania · Darwanis Darwanis · Nita Erika Ariani · Linda Linda · y 2 más
In today's digital era, digital marketing strategies are crucial, particularly for Small and Medium Enterprises (SMEs). The primary objective of this training is to equip participants with essential knowledge and skills for implementing effective digital marketing strategies, with the ultimate goal of enhancing the bus...
4. Educationeconomics and businesssocial sciences8. Economic growth
This thesis investigates the role of digital marketing in facilitating growth among small and medium enterprises (SMEs) in Kosovo. Through an in-depth analysis of five case studies, this research explores the strategies employed by these companies to leverage digital marketing to expand their market reach and enhance t...
The purpose of this training is to provide an understanding of digital marketing for students of SMK Negeri 1 Labuhanbatu Regency so that they have competence in the field of digital marketing and have an entrepreneurial spirit when they graduate from school. This training was created by utilizing Facebook as one of to...
This article is devoted to the study of the transformation of marketing strategies in the process of digitalization of regional industry. For the successful implementation of digitalization of regional industry, the change and adaptation of marketing strategies are very important. The article analyzes the level of use...
Frans Sudirjo · Muhamad Ammar Muhtadi · Rival Pahrijal
This study investigates the effect of Generative Search Engine Optimization (GSEO), Omnichannel Marketing, and Social Media Analysis on digital marketing performance on online market platforms in West Java. A quantitative approach was employed, collecting data from 150 respondents using a Likert scale questionnaire (1–...
The analytic in trading data-driven approach that uses historical data to predict marketing trends and scenarios. It can help marketers create more effective marketing strategies and make better decisions. This research aims to focus on the current usage of predictive analytic tools for engagement within the branch of...
Jan Philipp Graesch · Susanne Hensel-Börner · Jörg Henseler
PurposeThe enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies...
9. Industry and infrastructureeconomics and businesssocial sciences
Ali Shahbaz Khan Saldera · Dr. Masood Hassan · Javeriya Ibrahim · Armaghan Nadeem · y 1 más
Digital marketing is one of the most cost effective and measurable methods used by small businesses and multinationals, to track, monitor and target their audience’s preferences through Digital Marketing platforms like social media marketing, Email marketing and mobile marketing by running different campaigns (example:...
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