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The research aims: 1) to determine the effect of product quality, price and digital marketing on purchasing decisions of real estate consumers in Yogyakarta. 2) To find out the effect of product quality and price on digital marketing for real estate consumers in Yogyakarta. 3) To find out the effect of product quality...
Purpose: The aim of this study is to examine the extent to which business administration students are aware of the role of digital marketing in the growth of electronic commerce. Theoretical framework: Business administration students are asked to examine the role of digital marketing in the evolution of electronic com...
Business Education4. EducationDigital MarketingArticles
This study aims to develop and test an integrated, local wisdom-based green marketing model for sustainable nature tourism at Bidadari Waterfall in Canti Village, South Lampung Regency. Unlike prior studies treating green marketing, digital marketing, environmental awareness, regulation, and local wisdom separately, th...
Background: The development of the digital world has snowballed since the 2000s and has accelerated since the 2010s. Social media is a part of everyday life, and the COVID-19 pandemic has been a significant catalyst for digital life. Despite this, the healthcare industry is lagging compared to other industries in terms...
dental hospitalComputer applications to medicine. Medical informaticsR858-859.7digital marketing
This study assesses how digital marketing practices affect innovative banking marketing at Alinma Bank in Saudi Arabia, focusing on practices such as social media marketing agility, mobile marketing personalization, and interactive digital campaign engagement. The study also examines the mediating role of customer-perc...
The hospitality industry relies heavily on marketing strategies to influence consumer buying behaviors. Understanding how marketing tactics, including digital marketing and social media influencers, affect consumer decisions is critical for businesses in this sector. This study investigates the role of marketing in sha...
The study aims to identify the nexus between digital marketing capability and the performance of small and medium enterprises, as well as the moderated mediation effect of competitive intensity and relationship marketing. Quantitative methodology is appropriate for analysing the above nexus. I adopted convenient sampli...
Aufia Aisa · Purbowo Purbowo · Siti Sulaikho · Mochammad Ilham Ramadhani · y 4 más
Efforts by Micro, Small and Medium Enterprises to face global competition by implementing digital marketing in business enterprises, both small, medium and large, so that the level of competitiveness of business people can increase. In this regard, the use of digital marketing is not widely recognized by business peopl...
economics and businesssocial sciences8. Economic growth
The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an expone...
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