Buscador de Tesis y publicaciones académicas

The Future Prospect of Digital Marketing in the Malaysian Context

Mok Kim Man, Mandy · Yang, Lim Rui

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives wit...

A Study on Client’s Perception Towards Digital Marketing Services

Autoría no especificada

For marketers, the digital world offers a plethora of novel opportunities. Marketing in the modern day is all about relationships, involvement and relevancy. Digital marketing is the practice of marketers promoting goods and services through electronic media. The main objective of this study is to study the perception...

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan · Scott Cowley · Carlin Nguyen

Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing progr...

THE IMPACT OF DIGITAL MARKETING STRATEGIES ON MARKETING PERFORMANCE: THE ROLE OF DIGITAL ACTIVITIES

Abdullah Ballı

This study aims to examine the effects of digital marketing strategies on marketing performance of businesses operating in Türkiye and the mediating role of digital marketing tools on this effect. In this study, marketing performance is operationalized through three dimensions: financial performance, customer relations...

Analysis, Design and Implementation of a Digital Marketing Strategy for Ecommerce

Bernhart Farras Sukandar · Maulahikmah Galinium · Panji Mukadis

This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main o...

Digital Marketing Mastery

digital marketing

TURNING DIGITAL MARKETING CAPABILITIES INTO MARKET SUCCESS: THE MODERATING ROLE OF MARKET ORIENTATION AMONG JORDANIAN EMERGING BRANDS

NAWWAF HAMID SALMAN ALFAWERH · MAHMOUD ALLAHHAM · MOHAMED BALLA MOHAMED ELFAKI · SALEH IRSHIDAT

Abstract This study examines the impact of digital marketing capabilities on customer engagement among Jordanian emerging dairy brands, while investigating the moderating role of sustainable marketing orientation. The study conceptualizes digital marketing capabilities through three dimensions: digital customer analyti...

Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing

null Fitria Rahmadhani · null Zidan Maulana · null Muhammad Raviandra Antares · null Mohamad Zein Saleh

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others...

Business-to-business Digital Marketing Strategy: Case company X

Korhonen, Leila

The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital transformation begun to enter the HVAC (heating, ventilation and air conditioning) and infra busin...

A redução de custos implementando o marketing digital e sua viabilidade diante do marketing tradicional

Elias Fornazari Garcia

O Marketing digital é o futuro para o Marketing tradicional que acaba dias seus meios de divulgação ficam mais obsoletos. O objetivo deste trabalho é analisar a redução de custos utilizando o Marketing digital para saber se este tipo é viável ou não, e qualificar as vantagens e desvantagens deste tipo de Marketing, ou...