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With the rapid development of the Internet, "digital" has fully penetrated into daily life and business operations. And with the development of new technologies, brand marketing has also continued to change its approach. With new marketing methods such as "live commerce", "KOL" and "community marketing" appearing one a...
Digital marketing is a go-to technique for new businesses and established organizations to interact with their target audience. The popularity of digital media has grown ten-fold, every consumer uses some or the other form of media through which companies aim to market their product. Reaching a wide audience has never...
The rapid advancement of digital technologies has transformed traditional marketing practices and significantly influenced consumer behavior. Digital marketing has emerged as a crucial strategy for organizations to enhance brand visibility, improve customer engagement, and influence purchasing decisions. The present st...
Lamidi Midi · Marjam Desma Rahadhini · Sisca Dian Rahmawati · Leo Agung Saputra
Oyster mushrooms is food product that is widely favored by the public. Oyster mushrooms are highly nutritious and provide health benefits. Lack of knowledge on how to develop oyster mushrooms business is an obstacle for MSMEs. The problem faced by partners is not implementing digital marketing to increase oyster mushro...
In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to a...
9. Industry and infrastructureeconomics and businesssocial sciences
Data science is transforming digital marketing by providing businesses with actionable insights into consumer behavior, campaign performance, and personalization strategies. By leveraging machine learning, predictive analytics, and big data, companies can optimize marketing efforts, improve customer engagement, and enh...
Tanah Abang Metro Wholesale Center traders have experienced a thematic economic decline since the rise of online business presence. Digital marketing as a two-way communication method that can increase public engagement with certain products and brands. Digital marketing is slowly being adopted by MSMEs, although conve...
economics and businesssocial sciences8. Economic growth
Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study inv...
Ni Wayan Sukardi · I Gusti Ayu Ratna Pramesti Dasih
Tourism destination marketing plays a very crucial role in increasing the number of tourist visits. In this fast-paced digital era, effective promotion is the key to attracting domestic and international tourists. Thus, every tourist destination needs the right marketing strategy to compete in the increasingly competit...
In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the str...
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