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null 1.L Sharath Goud · null 2.Hridayama Dev varma
Digital marketing has become a crucial tool for e-commerce companies to attract customers, increase brand awareness, and drive online sales. Flipkart, one of India's leading e-commerce platforms, utilizes various digital marketing strategies to strengthen its market presence and enhance customer engagement. The company...
The term "digital" has been ingrained in our culture. At a quicker rate than the rest of the world, every industry has adapted to the digital era. Apart from the website, the pharmaceutical sector has yet to fully embrace digital marketing. More pharmaceutical and healthcare firms are using social media sites or eComme...
The role of technology in electronic advertising is known as digital marketing, while creating a company's image is known as digital branding. Digital marketing is an evolution of product marketing that can be triggered by technology such as websites, cell phones, and even games. Social media can be understood as one o...
The main subject of this thesis is based on digital marketing in the tourism industry of Nepal, how is it being applied and how effective is it. Now, we are in the digital era, digital transformation has revolutionized the ways we communicate, work, spend time, and consume. The main theme of this thesis is focused on t...
4. Educationsocial sciences1. No povertychallenges
This study examines the role of digital talent in driving marketing innovation within tourism and hospitality organizations in the context of ongoing tourism digitalization. Specifically, it investigates how digital culture and digital strategy mediate the relationship between digital talent and marketing innovation. D...
null Rahmad Akbar · null Dzulhijjah Yetti · null Merlia Rahmayani · null Nurbit Nurbit · y 1 más
Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace...
Gustini Gustini · Azuwandri Azuwandri · Yohanes Susanto · Sudriyanti Putri · y 1 más
This community service was carried out in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency with the theme of Training on the Use of Digital Marketing (E-Commerce) for Digital-Based Oyster Mushroom MSMEs in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency, where this...
Objective: The aim of this research is to explain how Micro Small Medium Enterprises (MSMEs) implement digital marketing and innovation, achieve competitive advantage, and improve marketing performance. The study also examines how digital marketing and innovation influence marketing performance through competitive adva...
medical and health sciencesclinical medicine9. Industry and infrastructureeconomics and business
null Eva Margareth Sarah · null Niscaya Hia · null Dewi Ervina Suryani · null Pelita Telaumbanua · y 1 más
The digital era continues to evolve and bring innovation and change to various industries. Through digital transformation and strategies needed to overcome obstacles in the digital era, organizations can adapt and change. To achieve their goals, MSMEs must implement efficient marketing techniques in their operations. T...
- In the digital world of today, marketing strategies have gained so much ground, whereby social media, SEO, and online advertising contribute significantly to consumer decision-making. This research examines the effects of digital marketing on the purchasing behaviour of individuals with a specific emphasis on small b...
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