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Over the past few years, digital marketing has emerged as a necessary resource that any small business aims to survive in the world that is becoming highly competitive. This paper will provide an insight on the enormous effect of digital marketing on small business growth and sustainability, especially in regard to cus...
The Paper has been written to research on future of Digital Marketing through 5GNetwork .This paper explores the future growth of 5G and the opportunities that it can create for Digital Marketers around the world. The paper also includes an in-depth analysis of how 5G will impact various digital marketing channels. It...
This study aims to analyze the influence of digital business literacy and product innovation on the sustainability of MSMEs in Pandeglang Regency, with digital marketing as a moderating variable. Data were obtained from 390 MSMEs through a survey using a Likert-scale questionnaire and analyzed using the Structural Equa...
In the dynamic world of digital marketing, success relies on adeptly navigating diverse online tools and platforms. Digital marketing strategically uses online channels to connect with a specific audience, engaging potential customers through various touchpoints to drive actions like purchases or form completions. Key...
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web anal...
Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.
Wolfenden, Sarah
Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are increasingly using mobile and o...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
English
Artículo2020
Acceso abierto
Revisado por pares3 citas
Penelitian ini bertujuan untuk : (1) menguji dan menganalisis pengaruh pemasaran digital melalui websites terhadap peningkatan penjualan pada Ciputra Tallasa JO Makassar. (2) menguji dan menganalisis pengaruh pemasaran digital melalui social media terhadap peningkatan penjualan pada Ciputra Tallasa JO Makassar. (3) men...
economics and businesssocial sciencesphysical sciencesnatural sciences
In the era of digital marketing, the field of consumer engagement has seen tremendous change with the introduction of conversational AI tool named ChatGPT. ChatGPT is an artificial intelligence model designed for conversational purposes and it is increasing popularity in digital marketing also. It provides businesses w...
Ardy Fimansyah · M. Taufiq Noor Rokhman · Novita Rifaul Kirom
This study examines how digital marketing, market orientation, and competitive advantage enable batik MSMEs in Proppo Sub-District, Pamekasan Regency, enhance their marketing performance using a resource-based viewpoint. The research population, which was chosen using a census sampling technique, consists of 59 MSME ba...
The objective of this study is to assess the impact of digital marketing and entrepreneurial competence on the marketing performance of micro, small, and medium enterprises (MSMEs) in the Sumbawa district. An investigation was carried out involving 180 owners of Micro, Small, and Medium Enterprises (MSMEs), and the col...
economics and businesssocial sciences8. Economic growth1. No poverty
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