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Meida Rachmawati · Teguh Harso Widagdo · Sudiyono Sudiyono · Satria Avianda Nurcahyo · y 1 más
Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online)....
2. Zero hungereconomics and businesssocial sciences8. Economic growth
Mihai Dobrescu Răzvan · Petronela Simion Cristina · Grecu Iuliana · Aurelian Popescu Cristian
This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing...
economics and businesssocial sciences8. Economic growthTA1-2040
The article examines how digital marketing and digital supply chain management can enhance the sustainability and competitiveness of businesses in the current environment. Digitization has become a necessity for businesses to cope with changing customer behavior, market dynamics, environmental challenges, and social ex...
Digital marketingeconomics and businesssocial sciencesDigital supply chain
This research investigates how digital marketing, influencer marketing, and ewom influence consumers' decisions to buy Viva Cosmetic in the city of Batam. The population of this study is the Sagulung community in Batam city who use Viva Cosmetic in 2024, but their number is unknown. The number of samples collected usin...
This research assessed the effect of digital marketing tools on sales performance at ShopRite Shopping Mall Akure, Ondo State. The study adopted a quantitative research methodology while employing a questionnaire to collect data and analyzed using descriptive and inferential statistics of T-test and Chi-square. The res...
Esta investigação teve como objetivo principal perceber a importância do Inbound Marketing para as empresas e profissionais de marketing digital que promovem os seus produtos/serviços e mensurar os resultados obtidos. Pretendeu-se também perceber quais os obstáculos à aplicação das estratégias de Inbound Marketing e se...
Digital marketingeconomics and businesssocial sciencesOutbound marketing
Iful Rahmawati Mega · Zabila Hariska · Sindi Ayu Indriyani · Rafton Fardisi · y 7 más
In the business world, marketing is a crucial aspect that cannot be overlooked. With the advancement of technology, marketing strategies have evolved towards a more modern approach. The villagers of Guntung still lack understanding of digital marketing, resulting in limited exposure of their products beyond their local...
In order to meet the trend of digital transformation and build a marketing system for agricultural products in the form of platform economy, this paper adopts the literature research method to analyze the coupling of the two concepts of platform economy and agricultural products marketing under the framework of digital...
2. Zero hungereconomics and businesssocial sciences
The rapidly emerging digitalization in economy is challenging the relevance of existing marketing practices and a radical design of the marketing curriculum consistent with the emerging student and business needs of the 21st century is required to remain relevant to our students and to the ultimate consumers of our out...
The global market of online business education is developing at incremental pace in the recent years. The local online education providers are facing the challenge of competing and expanding in the digital environment. The study is conducted to research the digital marketing area in Finland and identify the digital mar...
Marketingsocial sciencesDegree Programme in International BusinessSocial media
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