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Muhamad Zaenal Asikin · Muhamad Opan Fadilah · Wahyu Eko Saputro · Oriza Aditia · y 1 más
This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a posi...
economics and businesssocial sciences8. Economic growth
Le, Dung · Nguyen, Tuyet-Mai · Quach, Sara · Thaichon, Park · y 1 más
Abstract New information and communication technologies have transformed the ways businesses communicate and maintain relationships with their customers. In this chapter, we review the main topics in academic research pertaining to digital marketing and relationship perspectives. The discussion involves email and websi...
The development and influence of digital marketing, beginning with early web technologies such as Archie and continuing through the present-day hegemony of platforms such as Google AdWords, email, SEO, and social media. Highlighting their function in increasing consumer engagement and market reach, it delves into cruci...
Digital marketing has significantly transformed the tourism industry, revolutionizing how businesses promote destinations and attract travelers. Key aspects of digital marketing in the tourism industry include website optimization to improve visibility and attract organic traffic. Social media marketing has become esse...
This study aims to analyze marketing strategies to promote madrasas for new students. The research approach is descriptive qualitative to analyze the digital marketing process that madrasas have carried out in recruiting new students during the Covid-19 pandemic. Data analysis was carried out interactively using the Mi...
This study aims to analyze the influence of digital marketing and influencer marketing on consumer purchasing interest with online customer reviews as a mediating variable on e-commerce products. This study uses a quantitative approach with a survey method and involves 80 respondents from the Gen Z group living in Cent...
In the digital era, the rapid growth of internet use and social media has encouraged companies to adopt digital marketing strategies to influence consumer behavior and strengthen their competitive position. Digital marketing is considered an effective tool not only for delivering product information but also for shapin...
Aisyah Dwityas, Nindyta · Mulyana, Ahmad · Hesti, Sri · Briandana, Rizki · y 1 más
Purpose: The purpose of this study is to investigate the implementation of digital marketing communication strategy employed by Kompas Media Nusantara the Indonesian biggest news company in increasing the number of paid news portal users for Kompas.id. Design/Methodology/Approach: The methodology used a case study by a...
media and communicationssocial sciencesNews Web sites -- IndonesiaInternet marketing
Trukan Sri Bahukeling · Arif Imam Suroso · Agus Buono · Popong Nurhayati
The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs...
HF5001-61829. Industry and infrastructureeconomics and businesssocial sciences
The use of E-commerce as a marketing channel has rapidly expanded, prompting organizations to better understand the influence of Digital marketing on Brand awareness. This research adopts a qualitative approach to explore consumers' perceptions and experiences regarding digital marketing strategies implemented by E-com...
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