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The role of digital marketing strategies is pivotal in enhancing the enrollment of new students. This study explores the impact and effectiveness of employing digital marketing techniques to augment the recruitment of new participants within educational institutions, specifically focusing on Pondok Pesantren Al-Manaar...
The purpose of this research was to analyze the impact of digital marketing on consumer buying behavior, consumer purchasing decisions, and brand popularity. The aim of the results is to provide the importance of digital marketing in the current business environment. The current research adopted a quantitative research...
other engineering and technologiesengineering and technology
Rozaliana Rozaliana · Muhammad Azzahari · Ibnu Khaldun
The development of digital technology has changed the way micro, small, and medium enterprises (MSMEs) market their products and build relationships with consumers. Digital marketing is one of the main strategies in increasing brand awareness and consumer loyalty. This study aims to analyze the effectiveness of digital...
O Marketing Digital e o Turismo são duas áreas que se interligam de diversas formas. Contudo, as consequências podem ser completamente distintas, consoante o tipo de interligação que se cria. Apesar do Marketing Digital poder ser uma ferramenta extremamente útil, é necessário conhecer detalhadamente tudo o que envolve....
Turismo ruralPortugal continentalDigital marketingMainland Portugal
The marketing industry is constantly evolving as digital technology and their applications spread. Consumer behavior, company structures, marketing approaches, and competitive capacities are all impacted by this shift. For large and medium-sized businesses, digital technology has made them more competitive than competi...
other engineering and technologiesengineering and technology
null Nurhidayah Nurhidayah · null Andri Nofiar. Am · null Larbiel Hadi
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth; however, many still face challenges in utilizing digital technology for marketing activities. Kebab Zannah MSME in Bengkalis Regency primarily relied on word-of-mouth promotion, resulting in limited market re...
This study examines the impact of e-WOM and digital marketing on student enrolment decisions in Navi Mumbai, particularly in promoting sustainability initiatives. It explores how these digital tools influence student perceptions and identify the most effective marketing strategies for higher education institutions (HEI...
This study analyzes the influence of digital marketing strategies on consumer purchasing decisions in fashion retail businesses in the post-pandemic era, focusing on identifying which elements of digital strategies significantly affect consumer decision-making. Using a quantitative explanatory approach, data were colle...
This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketi...
Abstract: Digital marketing has revolutionized the way businesses engage with consumers, fundamentally altering the landscape of consumer behaviour. This article examines the impact of digital marketing on consumer decision-making processes, exploring how strategies such as social media marketing, search engine optimiz...
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