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With the rapid development of the global network, traditional approaches to enterprise management, particularly its marketing activities, are evolving. The use of the Internet now encompasses virtually all aspects of the marketing activities of many companies (Lorvi & Voitovych, 2021, p. 5). Traditional marketing tools...
MarketingDigital marketingeconomics and businesssocial sciences
Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used fo...
The purpose of this review paper is to study the impact of digital marketing on people and markets. How does it impact the people and market? Marketers used to promote their products through digital marketing to their prospective customers to see and learn. The main aim of marketers behind digital marketing is to make...
Siska Lusia Putri · null Lucy Chairoel · null Tri Rachmat Riski · null Febri Rahadi · y 3 más
Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Di...
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The review ranges from digi...
Digital marketing is one of the marketing strategies that utilize the internet and information technology to increase reach or impressions. Digital marketing can be said to be able to help suppliers establish relationships with customers to increase a sense of customer loyalty. Digital marketing is often used by severa...
The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketi...
This study discusses the importance of digital marketing integration in the company's strategic management plan. Digital marketing has become a key factor in achieving business goals in the increasingly interconnected digital era. The formulated problems include understanding of digital marketing and its integration be...
9. Industry and infrastructureeconomics and businesssocial sciences
The aim of this study is to create a broad conceptual framework for emerging digital marketing tools and stages. A theoretical-based study of the concept of Digital Marketing and its digital marketing tools was conducted using journal articles, academic resources, books, and reliable internet sources. In light of this...
This essay explores the relationship between marketing and digital transformation and analyses the impact, trends, challenges and opportunities of digital transformation on marketing. Firstly, it introduces the concept and characteristics of digital transformation, as well as its impact and significance on marketing. T...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
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