Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing on the Performance of Cut Flower Export Businesses in Tanzania: A Case Study of Arumeru District, Arusha

Editha Julius

This study aims to analyze the impact of digital marketing on the performance of cut flower export businesses in Arumeru District, Arusha, Tanzania. The primary focus is on the adoption rate of digital marketing, perceived usefulness and ease of use of digital technologies, and the factors influencing digital marketing...

Customer Engagement Formation in B2B Digital Content Marketing:

Gosuke Nishikawa

FOCUS GROUP DISCUSSION RANCANG BANGUN DIGITAL MARKETING PRODUK FURNITURE BERBAHAN DRUM BEKAS PADA KAMPUNG TEMATIK DRUM BUJANA

Ilham Fauzi Alexander · Abbas Maulana · Nana Supiana · Sucipto Basuki · y 1 más

Focus Group Discussion dilakukan untuk menggali kebutuhan untuk perancangan dan pembuatan digital marketing produk Furniture Drum Bujana yang sampai saat ini belum sistem penjualan yang terstruktur. Penjualan masih dilakukan dari mulut ke mulut dan mengikutsertakan dalam pameran atau even yang diselenggarakan oleh Pemd...

Digital Marketing and Performance of Nigerian Insurance industry: Meditating role of Organizational Culture

null Unachukwu J.C · null Ladokun I.O · null Ayo-Oyebiyi G. T · null Ajiboye F. A

This study examines the mediating role of organizational culture on the relationship between digital marketing and organizational performance with specific reference to the selected insurance companies in Nigeria. A structured questionnaire was used to solicit information from 120 respondents, while path analysis was e...

Increasing Sales for Kalitengah Village SMEs Through Effective Digital Marketing Seminars

Anis Khoirin Hayati · Ita Tafiur Rosyidah · Eva Dwi Maulidiya · Rio Chandra · y 1 más

Kuliah Kerja Nyata (KKN) is a pivotal intramural activity that integrates education with community service, aimed at fostering the Three Higher Dharma. General Background: In the context of Indonesia's economic landscape, Micro, Small, and Medium Enterprises (SMEs) are vital for local economic development but often lac...

Estratégias de Marketing Digital na Era Atual: Desafios e Oportunidades

Felipe Codogno Francato · Wellington Daniel da Costa · Renata Oliveira Pires de Souza

A Era Digital trouxe grandes mudanças no mundo corporativo, em principal, na forma de promover o marketing das organizações. A internet como veículo de comunicação promoveu a rápida propagação de informação, a capacidade de tornar uma notícia “viral”, e a possibilidade de utilizar de diversas estratégias mais específic...

DIGITAL MARKETING - A CONCEPTUAL VIEW

Dr.I Karthika

Digital marketing is the practice of promoting goods and services via digital media, which enables businesses and customers to increase sales and profits. Digital marketing is increasingly regarded as a key component of sales and promotion strategies and is a crucial component of the marketing mix. The primary objectiv...

Digital Marketing Agency Bangalore – Drive Growth Online

stalkus digital, stalkus digital

This presentation highlights the services and strategies offered by a leading digital marketing agency Bangalore, helping businesses achieve measurable online growth. It covers key areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and website dev...

Influence of Digital Marketing Evolution on Entrepreneurial Ventures

Pinaki Mandal · Alpha Lokhande

This article introspects into the impact of digital marketing on contemporary entrepreneurship and outlines key tasks in business structure formation. The rise of consumer power in the digital era, initially predicted as the Internet emerged and then reinforced by social media, has necessitated a reevaluation of market...

Digital and Social Media Marketing - Growing Market Share for Construction SMEs

Malesev, Simon · Cherry, Michael

The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force allowing smaller residential construction companies to build bran...