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The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application of this theoretical framework to an empirical case. The main purpose of this project-based thesis i...
social mediaeconomics and businesssocial sciencesmarketing
This research is about the digital marketing awareness among rural entrepreneurs of Jharkhand. Digital marketing has become an integral part of the business, and it is the new-age channel where businesses can promote their products or services through various social media platforms. According to the previous studies, m...
Digital marketing has become an increasingly important component of contemporary marketing strategies, primarily for consumer brands operating in competitive and digitally driven markets. This thesis investigated the effectiveness of digital marketing practices and explored potential development opportunities within th...
case studybrandssocial mediaeconomics and business
In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...
media and communicationssocial sciences3. Good health
This project-based thesis focuses on researching and creating a digital marketing plan for a small company in the aromatherapy industry. The aim of this project is to figure out the best methods for online marketing activities in various digital platforms. Additionally, to find out the most effective ways to measure su...
economics and businesssocial sciencesmarketingdigital marketing
O presente trabalho trata-se de um Relatório de Estágio, decorrente do estágio curricular em Marketing Digital que realizei na empresa Newtour, no âmbito do mestrado em comunicação, marketing e publicidade da Universidade Lusófona e tem como objetivo descrever as atividades desenvolvidas no seguimento do estágio. A pri...
Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh...
SMEs form by far the majority of the business community in the Republic of Ireland and they are very diverse and encompass many different sectors and activities. Marketing related expenditure is considered to be significantly costly for most Irish SMEs and it is one of the reasons why SMEs refrain from heavily investin...
Internet9. Industry and infrastructureDigital marketingsocial media marketing
This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which specialises in Portuguese food and beverages. The main objective of the study is to create a soli...
Hospitality Experience Managementbrandsfi=Matkailu|sv=Turism|en=Tourism|social media
In the expeditious progress of digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive customer satisfaction. Digital marketing refers to those marketing campaign that uses internet and an electronic device for business purposes. This study explores the e...
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