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Sally Shwawreh · Fawwaz Tawfiq Awamleh · Ameen Al Htibat · Abeer Sultan Altarawneh
This study aims to analyze the role of green business strategy in enhancing digital marketing strategy towards SBI in SMEs operating in the digital marketing and technology sectors in Jordan. The total sample consisted of 33 SMEs, each with 417 administrative employees. All these proposed hypotheses were tested by Smar...
This article examines the role and mechanisms of digital transformation in enhancing the effectiveness of marketing strategy implementation in distributor companies. In a dynamic market environment, traditional marketing methods are becoming increasingly inadequate. Technologies such as CRM systems, marketing automatio...
This study aims to analyze the effect of the implementation of digital marketing, marketing mix, and product innovation that have an impact on increasing sales volume through competitive advantage. In this study, the population is MSME actors registered with the Cooperatives and MSMEs Service of Sidoarjo Regency in the...
7P Marketing Mixeconomics and businesssocial sciencesDigital Marketing
This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and exporting handicrafts products globally. Particularly, the project was aimed to optimize the company’...
economics and businesssocial sciencesmarketingsearch engine optimization
This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider...
Abstract Digital marketing has emerged as a powerful tool that has transformed the way businesses communicate with customers and promote their products and services. The increasing use of the internet, smartphones, and social media platforms has enabled organizations to reach a wider audience, enhance customer engageme...
This thesis explored digital marketing practices, goals, and challenges of businesses across various industries, focusing on identifying common strategies, performance metrics, and budgetary considerations. A survey was used to collect data from micro to large businesses in Finland to examine how they leverage digital...
social mediaeconomics and businesssocial sciencesBusiness Management
Abstract - The COVID-19 pandemic served as a catalyst for an unprecedented digital shift, prompting businesses worldwide to adopt innovative marketing strategies and reimagine their engagement models. This study investigates the evolution of digital marketing in the post-COVID-19 era through a mixed-methods approach, c...
Abstrak— The purpose of this study is to ascertain how Fire Chicken UMKM implements digital technology and marketing.UMKM are crucial to the Indonesian economy, especially when it comes to generating jobs and promoting regional and national economic expansion. Using information and communication technology to assist bu...
Purpose: With technological advancements, brands have increasingly carried out their marketing activities in digital environments, leading to the rise of digital marketing. Digital marketing refers to the promotion of products and services through digital platforms and tools. It has required brands to make more effort...
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