Buscador de Tesis y publicaciones académicas

Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Ohle Nychail Santos · Ma. Sophia Santos · Chelzy Divine Dragas · Marie Abigail Posadas

The changes in our daily lives, or, which have been called the "new normal," have an implication in the shifting of tradition to online business activities. This study aims to explore how effective search engine marketing, content marketing, influential marketing, social media marketing, and email marketing as strategi...

Digital marketing from a SME perspective

Haavisto Sari

NovaRetail Synthetic Digital Marketing Dataset

Salem, Serif

NovaRetail is a synthetic digital marketing analytics dataset developed for educational, research and applied analytics purposes. The dataset simulates customer-level interactions with a fictional retail organisation across multiple digital marketing campaigns. It contains customer profile, acquisition, campaign-respon...

Digital Marketing and User Satisfaction in Library 2.0: A Concept and Research Framework

Duratul ‘Afifah Arbani · Che Zainab Abdullah

Digital marketing techniques are becoming more common in our advancing technology currently. Some of popular digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, display advertising, e–books...

Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember

null Nur Afni Rachman · null Peni Arianita Wardani · null Muhamad Farhan · null Muksin Muksin · y 1 más

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unf...

Pemasaran Digital Pada Media Sosial Akun Instagram Somethinc

Jenchen Theresa · Sinta Paramita

The development of technology and information is currently increasing and it has become a very important part of business today. Many local businesses now use social media to promote their business. The aim of this research is to examine the application of digital marketing on the Somethinc Instagram account in product...

Estudi d'estratègies de màrqueting digital a la moda espanyola

Amor Jiménez, Esther

El presente trabajo nace de la voluntad de analizar 'moda' y 'marketing digital' en un único estudio completo de investigación. Por este motivo, el estudio define las estrategias de marketing digital que utilizan las marcas de moda españolas y determina qué tendencias actuales de marketing digital están aplicando, adem...

Formation and development of the concept of digital marketing

Olena Vynogradova · Nataliia Nedopako · Olha Kryzhko

The digital age has not only simplified many everyday tasks for us, such as communication, work or information retrieval, but has also provided many opportunities for business promotion. Due to the convenience, speed, and popularity of digital channels, their use in business to communicate with the target audience has...

Digital Mechanisms of Management of the Marketing Potential of the Enterprise

Tetyana V. Shtal · Ruslan O. Mogylevskyi

The article examines modern digital mechanisms for managing the enterprise's marketing potential. The key concepts of digital marketing affecting the competitiveness of enterprises in a dynamic business environment are analyzed. In today's conditions of global digitalization, enterprises are forced to adapt their marke...

A NEW WINDOW IN MARKETING: DIGITAL MARKETING

GEDİK, Yasemin

Sosyal ağların ve teknolojinin hızla gelişmesi, işletmelerin tüketicilerle iletişim kurma biçimlerinde büyük değişikliklere gitmesine neden olmuştur. İnternet ve dijital pazarlama, müşterileri cezbetmek ve elde tutmak için kampanyalarda önemli faktörler haline gelmiştir. Dijital pazarlama bir elektronik cihaz veya inte...