Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
Muhammad Razie Effendi · Rusydi Abu Bakar · Naufal Bachri
This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 entrepreneurs of SME business in Lhokseumawe City who focused on the field of fashion. The analytical tool used is path analysis using the SEM...
9. Industry and infrastructureeconomics and businesssocial sciences
In Today's World Marketers are facing with new challenges and opportunities within this digital era. The effect of digital marketing communication on products like clothes, books, fashion accessories, banks, gaming, shopping, fee payment etc. has been done, these digital technologies specifies the environment, actions...
null Fajral Rizka Ramadhan · null Khaila Syahira Saldri · null Muhammad Ilham
The rapid growth of e-commerce in Indonesia has encouraged businesses to adopt digital marketing strategies supported by effective information management. Marketplace platforms such as Shopee provide extensive marketing data with strategic value; however, its utilization requires a structured system. This study aims to...
Purpose: This study aims to systematically examine the relationship between the digital economy and tourism marketing by identifying dominant digital strategies, implementation challenges, and emerging opportunities in tourism industries. Research Methodology: This study employed a Systematic Literature Review (SLR) ap...
Digital marketing has evolved rapidly with the integration of artificial intelligence (AI), reshaping how organizations engage with consumers and optimize marketing performance. This conceptual study examines how AI-driven digital tools and strategies enhance marketing effectiveness by enabling automation, personalizat...
Digital marketing has been used in current business activities, including micro, small and medium enterprises (MSMEs). Digital marketing is a transition from conventional marketing to a digital system, this is because consumers are used to looking for needs and shopping online. The research method used is descriptive q...
economics and businesssocial sciences8. Economic growth1. No poverty
The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing,...
Idrysheva Zhazira · Tovma Nataliya · Abisheva Kyz-Zhibek · Murzagulova Meiramkul · y 1 más
In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. The empirical pa...
Environmental scienceseconomics and businesssocial sciencesGE1-350
The tomato industry faces significant challenges in reaching broader markets, increasing consumer awareness and optimizing sales strategies. Digital marketing technology is considered to the key solution to this challenge. Despite the growth of digital marketing technologies, many tomato enterprises, particularly small...
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The use of social media in digital marketing interaction allows brands to receive both positive and neg...
web design and developmentDigital Marketing Servicesmedia and communicationsweb design services
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
