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85.094 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era

Yuni Pambreni · Hadi Wijaya · Dwi Rachmawati

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variabl...

9. Industry and infrastructure economics and business social sciences 12. Responsible consumption
  • Politeknik Negeri Batam
  • DOI: 10.30871/jaba.v7i2.6345
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Artículo 2026 Acceso abierto Revisado por pares

Peran Innovation dalam Memoderasi Pengaruh Digital Marketing Content terhadap Marketing Performance Gula Nipah Sabuai

Dzikri Ramadhan · Ibnu Khajar

This study aims to analyze the effect of Digital Marketing Content on Marketing Performance and examine the moderating role of Innovation in the MSME product of Gula Nipah Sabuai. This research employed a quantitative explanatory approach using purposive sampling techniques involving 100 consumers of Gula Nipah Sabuai...

economics and business social sciences
  • Jompa Research and Development
  • DOI: 10.57218/jueb.v5i2.2863
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Artículo 2025 Acceso abierto Revisado por pares

Facing Difficulties in Culinary SMES: Innovative Performance and Digital Marketing as Mediators

Zakiyah Zahara · Muslimin Muslimin · Ira Santi · Farid Farid

This study investigates the interplay between entrepreneurial marketing, digital marketing, innovation performance, and marketing outcomes in the culinary SMEs (small and medium enterprises) in Palu, Indonesia. Employing a quantitative approach and purposive sampling, 5830 SMEs were surveyed via questionnaires between...

Desempenho de marketing PMEs economics and business social sciences
  • Fucape Business School
  • DOI: 10.15728/bbr.2024.1848.en
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Assessment of Digital Marketing Management in Companies

T. D. Kolodnik

An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are conside...

digital marketing management techniques marketing system economics and business social sciences
  • Belarusian State University of Informatics an...
  • DOI: 10.35596/1729-7648-2024-30-3-14-21
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Artículo 2024 Acceso abierto Revisado por pares

DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES

Ariadi Ariadi · Mahlia Muis · Cokki Cokki

This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnair...

economics and business social sciences
  • Universitas Tarumanagara
  • DOI: 10.24912/ijaeb.v2i1.3088-3094
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Artículo 2021 Acceso abierto Revisado por pares 2 citas

A REVIEW ON DIGITAL MARKETING

null Akshay Raju Tandava · null Ms. Vaishnavi Tiwadi · null Mr. Raman Dayama

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as...

9. Industry and infrastructure economics and business social sciences
  • EPRA JOURNALS
  • English
  • DOI: 10.36713/epra8602
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Artículo 2025 Acceso abierto Revisado por pares

Enfrentando Dificuldades em PMES Culinárias: Desempenho Inovador e Marketing Digital como Mediadores

Zakiyah Zahara · Muslimin Muslimin · Ira Santi · Farid Farid

Este estudo investiga a interação entre o marketing empresarial, o marketing digital, o desempenho da inovação e os resultados de marketing nas PMEs culinárias de Palu. Empregando uma abordagem quantitativa e amostragem intencional, 5830 PMEs foram pesquisadas por meio de questionários entre agosto e setembro de 2021....

economics and business social sciences
  • Fucape Business School
  • DOI: 10.15728/bbr.2024.1848.pt
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Artículo 2022 Acceso abierto Revisado por pares 3 citas

A Co-Word and Co-Citation Analysis of Digital Marketing Research

Xuan Lan Pham · Phuong Minh Binh Nguyen · Giang Nu To Truong

As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main objectives of this paper are to illustrate the evolution of the marketing field, examine the rese...

economics and business social sciences
  • IGI Global Scientific Publishing
  • ng
  • DOI: 10.4018/ijssmet.304817
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Artículo 2022 Acceso abierto Revisado por pares 11 citas

Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs

Mohammad Hamim Sultoni · Sudarmiatin Sudarmiatin · Agus Hermawan · Sopiah Sopiah

This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM)....

H economics and business social sciences Management. Industrial management
  • Growing Science
  • DOI: 10.5267/j.ijdns.2022.5.013
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Artículo 2020 Acceso abierto Revisado por pares 35 citas

Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

Rahman El Junusi

The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this artic...

economics and business social sciences 1. No poverty 3. Good health
  • UIN Walisongo Semarang
  • DOI: 10.21580/jdmhi.2020.2.1.5717
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