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This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variabl...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
This study aims to analyze the effect of Digital Marketing Content on Marketing Performance and examine the moderating role of Innovation in the MSME product of Gula Nipah Sabuai. This research employed a quantitative explanatory approach using purposive sampling techniques involving 100 consumers of Gula Nipah Sabuai...
This study investigates the interplay between entrepreneurial marketing, digital marketing, innovation performance, and marketing outcomes in the culinary SMEs (small and medium enterprises) in Palu, Indonesia. Employing a quantitative approach and purposive sampling, 5830 SMEs were surveyed via questionnaires between...
Desempenho de marketingPMEseconomics and businesssocial sciences
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are conside...
digital marketing management techniquesmarketing systemeconomics and businesssocial sciences
This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnair...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as...
9. Industry and infrastructureeconomics and businesssocial sciences
Este estudo investiga a interação entre o marketing empresarial, o marketing digital, o desempenho da inovação e os resultados de marketing nas PMEs culinárias de Palu. Empregando uma abordagem quantitativa e amostragem intencional, 5830 PMEs foram pesquisadas por meio de questionários entre agosto e setembro de 2021....
Xuan Lan Pham · Phuong Minh Binh Nguyen · Giang Nu To Truong
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main objectives of this paper are to illustrate the evolution of the marketing field, examine the rese...
Mohammad Hamim Sultoni · Sudarmiatin Sudarmiatin · Agus Hermawan · Sopiah Sopiah
This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM)....
Heconomics and businesssocial sciencesManagement. Industrial management
The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this artic...
economics and businesssocial sciences1. No poverty3. Good health
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