Buscador de Tesis y publicaciones académicas

Digital Marketing terhadap Keputusan Pembelian Sepatu Kanky di Shopee pada Gen-Z Garut

Didah Sadidah Diana · null Rohimat Nurhasan · null Husni Muharam

Perkembangan teknologi digital mendorong perubahan perilaku pembelian, terutama di kalangan Gen-Z yang aktif di platform online. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian sepatu Kanky di Shopee pada Gen-Z di Garut. Metode yang digunakan adalah kuantitatif asosiati...

THE ROLE OF DIGITAL MARKETING IN BOOSTING TOURISM-RELATED BUSINESSES

Farrukh Mamadiyorov Shukhratovich

Digital marketing and tourism substantially contextualize our research by discussing digital marketing amidst aperfect understanding of the e-tourism panorama thereof. It goes deep into the whole development of marketing strategiesin the industry, enhancing customer engagements, and progressing on business understandin...

Enhancing Digital Marketing Strategies Using Artificial Intelligence: An Applied Case Study

null Sabria AbdulGader Ali Elmusrati · null Waled Milad Abulgasem AlAshheb · null Salma Ayad Kaal

In light of the rapid digital transformation and increasing market competition, it has become essential to adopt more effective and intelligent digital marketing strategies. This study aims to explore the role of artificial intelligence (AI) in enhancing digital marketing strategies through an applied case study of a c...

A Study on impact of digital marketing on buying behavior of consumers: with Reference to Nanded

Rathod, Atish U. · Pathan, Mahevishkhanum Samshirkhan

Abstract This study looks at how digital marketing affects customer purchasing decisions, with a focus on Nanded District. The study examines how customers' purchase decisions are impacted by digital marketing techniques such social media, online ads, influencer marketing, email marketing, and e-commerce platforms. Con...

Digital marketing an efficient means of promotion

Nikola Pavlović · Marko Savić · Miloš Milanović

The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your compa...

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

Kevin Lye · Rudi Santoso

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the a...

Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos

Macedo, Thiarlei Machado

Com o advento da internet o marketing e sua mensuração sofreram grandes transformações. O marketing digital permite uma interação com a audiência de uma forma que no passado não era possível ou imaginável. Com as tecnologias atuais é possível rastrear detalhadamente a experiência do usuário com a mídia, a marca e o con...

DIGITAL MARKETING AND PRODUCT BRANDING IN TOASTED BREAD MSMES PLAYERS

Harmiaty Bahar

In the growing digital era rapidly, many MSMEs, including toast MSMEs in Kendari City, are facing challenges in implementing effective digital marketing strategies to build and strengthen their product branding. This study aims to analyze implementation digital marketing in increasing brand awareness and sales toasted...

AI Empowered Personalized Digital Advertising Marketing

Tongfei Li

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising...

DM Digital Marketing

DM Digital Marketing