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Bali Zoo Park is one of the tourist spots affected by the coronavirus. The aim of this research was to examine how to activate or revive programs and activities at Bali Zoo Park through marketing and innovation strategies in dealing with the new normal post-COVID-19 pandemic order. This study used qualitative data and...
9. Industry and infrastructureeconomics and businesssocial sciences3. Good health
This study aims to enhance the income and operational performance of community entrepreneurs in Nonthaburi Province by analyzing the factors influencing consumer behavior in online purchasing. The ultimate goal is to promote the sustainable development of local enterprises. A mixed-method approach was employed, collect...
The development of digital technology has significantly changed the competitive landscape of businesses, forcing companies to adapt with more innovative and efficient strategies. Digital marketing emerges as one of the effective approaches in facing this challenge, enabling companies to expand market reach, improve int...
This study aims to analyse the effect or impact of implementing Customer Relationship Management (CRM) in digital marketing strategies on customer relationships in the digital era. With the development of information and communication technology, companies now face new challenges in managing interactions with customers...
The rapid development of artificial intelligence technology, represented by generative AI(GAI), is profoundly transforming the digital marketing industry and bringing more opportunities and challenges. In response to the issues faced by higher education institutions in cultivating innovative digital marketing talents w...
The purpose of this study is to determine the effectiveness of events as a digital content marketing strategy. Digital content marketing has two main indicators: valuable content and content sharing. Meanwhile, in the event business, it has indicators of cognitive, psychological experiences, leisure experiences, event...
Arif Firmansyah · Shifa Lestari · Hayatun Hayatun · Intan Puspitasari · y 7 más
This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing...
Enquanto o marketing empresarial visa o crescimento da organização através da captação e fidelização de novos clientes, o marketing digital tem seu foco não mais somente no produto, mas sim nas experiências do usuário em sua jornada de compra. O objetivo geral da pesquisa foi analisar o marketing empresarial e marketin...
Marketing Digitaleconomics and businesssocial sciencesConsumidores
This study aims to determine the sentiment towards digital marketing and its influence on purchasing tendencies over the last ten-year period, starting from 2014 to 2023. The method used is descriptive statistical analysis with meta-analysis and sentiment from secondary data in the form of metadata from 92 articles ind...
The blistering development of digital platforms has radically redefined the way brands reach consumers and it becomes crucial to comprehend which marketing tactics actually influence buying behavior. The present study examines how social media marketing, online advertising, and influencer marketing can impact consumer...
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