Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto

THE IMPACT OF DIGITAL MARKETING ON TOURIST DESTINATION COMPETITIVENESS

Adilova Zulfiya Djavdatovna

The rapid advancement of digital technologies has significantly transformed the tourism industry and reshaped the competitive landscape of tourist destinations worldwide. This study examines the impact of digital marketing on tourist destination competitiveness and explores how digital tools contribute to destination v...

• Zenodo
• DOI: 10.5281/zenodo.20780945

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Artículo 2022 Acceso abierto Revisado por pares

The Ethical Implications of AI-Driven Digital Marketing Development : A Qualitative Study in the Indonesian Business Landscape

null Mohamad Chaidir · null Ruslaini Ruslaini · null Seger Santoso

This study investigates the ethical implications of AI-driven digital marketing development within the Indonesian business landscape. The research aims to explore the ethical considerations surrounding the integration of artificial intelligence in digital marketing practices and its impact on businesses operating in In...

sociology social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/iceb.v1i1.377

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Artículo 2021 Acceso abierto Revisado por pares 2 citas

Penerapan Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS (Zakat, Infaq, dan Shodaqoh) di Laznas IZI Jawa Timur

Mila Amrina · Arasy Fahrullah

The purpose of the research is for having a knowledge about the implementation of digital marketing strategy used to gain more collections of ZIS in Amil Zakat National Institution of IZI East Java, and also to knowing the Islamic economics perspective of those digital marketing strategy they used. This research uses d...

• Universitas Negeri Surabaya
• DOI: 10.26740/jekobi.v4n1.p124-138

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Artículo 2025 Acceso abierto

Digital Marketing Security: Emerging Challenges and Strategic Solutions

Khan, Saquib Ahmad

Digital marketing has become a cornerstone of modern business strategies, enabling organizations to reach global audiences with unprecedented precision and efficiency (Chaffey & Ellis-Chadwick, 2019). However, the increasing reliance on digital platforms introduces significant security challenges (Cisco, 2023; Smith, 2...

engineering and technology

• Zenodo
• DOI: 10.5281/zenodo.17614951

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya

Victor Lusala Aliata

Purpose: Digital marketing encompasses all marketing efforts that use an electronic device or internet. As digital platforms are increasingly incorporated onto marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing is becoming more prevalent and efficie...

economics and business social sciences

• IPR Journals and Books (International Peer Re...
• DOI: 10.47604/ejbsm.3260

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Artículo 2020 Acceso abierto Revisado por pares

Role of Digital Marketing for Developing Customer Loyalty

null Dr. Santosh Vadhrya

Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Marketing efforts designed to attract customers to make purchases again and again from a specific company. Strategies used in India through digital mar...

engineering and technology

• Naksh Solutions
• English
• DOI: 10.48175/ijarsct-512

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Artículo 2026 Acceso abierto Revisado por pares

Analysis of Digital Marketing Implementation on ASN Customer Acquisition at Bjb KCP Ciledug

Aini Sahaya · Evania Nadzar · Gama Pratama

This research aims to evaluate the implementation of Bank BJB's digital marketing in attracting State Civil Apparatus (ASN) customers at BJB KCP Ciledug. Even though Bank BJB has made digital changes by developing services such as BJB Digi and DigiCash, interviews conducted show that the implementation of digital marke...

• Institut Agama Islam Bunga Bangsa Cirebon
• DOI: 10.47453/ecobankers.v7i1.4301

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Artículo 2023 Acceso abierto

Role of Digital Marketing Services for Boosting Library Usage of Academic Libraries in India

Chinmay Mukhopadhyay

The 21st century is witnessing a digital environment in every sphere of life the result of which is digital transformation in almost all our endeavours. In this context traditional marketing strategies are not enough to cope with this transformed situation. Digital marketing for higher education institutions and its di...

higher education institutions social sciences digital transformation library usage

• Zenodo
• English
• DOI: 10.5281/zenodo.15765932

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA OPTIMALISASI PEMASARAN PRODUK HEPSI.IND

Moch Nurhidayat · Muhammad Rizki Maulidan · Asfaq Ubayuka

Pada pembahasan ini peneliti membahas terkait Pemanfaatan Digital Marketing Sebagai Sarana Optimalisasi Pemasaran Produk Hepsi.Ind yang memiliki peran penting untuk menciptakan asimilisasi dari budaya turkey di Indonesia. Penelitian ini menggunakan teori bauran pemasaran dan digital marketing sebagai metode deskripsi d...

economics and business social sciences

• Universitas Muhammadiyah Tangerang
• DOI: 10.31000/sinamu.v4i1.7867

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Artículo 2023 Acceso abierto Revisado por pares

Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs

Ilham Asta Pangestu · Rusdi Hidayat Nugroho

This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marke...

economics and business social sciences 8. Economic growth

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmujtama.v4i2.4461

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