Buscador de Tesis y publicaciones académicas

Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand

Nachayapat Cuijten · Sukontip Wongpun · Nathamon Buaprommee · Rungsan Suwannahong · y 1 más

The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital marketing personnel was conducted alongside comprehensive interviews wit...

A Study on Blended Teaching of Basic Marketing Courses in Secondary Vocational Schools in the Digital Era

Chaojun Wang

In the digital era, adopting blended learning approaches in marketing fundamentals courses at secondary vocational schools not only enhances teaching efficiency but also enriches students’ learning experiences, cultivating marketing professionals equipped to meet digital age demands. This study proposes blended l...

Digital Marketing Adoption And Its Impact On Business Sustainability Of MSMEs In West Sumatra

Sutiyem Sutiyem · Desy Trismiyanti · Yulina Eliza · Yass Andria · y 1 más

The rapid advancement of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing as a strategic approach to sustaining business performance. This study aims to examine the effect of digital marketing adoption on business sustainability among MSMEs in West Sumatra. Digit...

Peningkatan Sumber Daya Manusia Melalui Pelatihan Dan Pendampingan Digital Marketing

Purnomo, Nanto

Tujuan dalam kegiatan pelatihan dan pendampingan digital marketing ini untuk meningkatkan pengetahuan, kemampuan dan keterampilan peserta dalam hal pemanfaatan platform digital. Serta memberikan alternatif pilihan mata pencaharian peserta atau sumber baru untuk meningkatkan pendapatannya.Sasaran pelatihan dan pendampin...

Brand Strategy in the Digital Society:

Yukihiko Kubota

digital marketing

Aman, Digital

We are a premium digital marketing agency dedicated to helping ambitious brands create a strong and impactful presence in the digital world From performance marketing and SEO to social media, web solutions, and creative branding, we develop customized strategies designed around your unique business goals

Marketing Digital no mercado B2C

Claudino, Inês Margarida Mendonça

A necessidade de as empresas estarem mais perto dos consumidores e de os conhecerem melhor, obriga as marcas a inovar na comunicação e estratégia que levam a cabo. A chegada da Internet, redes socais, e-mail marketing, entre outras ferramentas, facilitaram a comunicação das empresas com os clientes fazendo com que esta...

Study from Usefulness of Digital Marketing Issues

Naw Tin Tin Yu

Digital marketing is continually evolving. New technologies enhance ability to collect information about customers. It is all about marketing on the internet and the other electronic devices. It's not a single process but it consists of a number of sub components. Marketing has always been an important function of any...

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online pada Mahasiswa ISB Atma Luhur Pangkalpinang

Siska Agustiani · Desy Hardianti Putri · Erwin Erwin

Perkembangan teknologi informasi telah membawa perubahan signifikan dalam praktik pemasaran, terutama melalui pemanfaatan digital marketing dalam transaksi online. Digital marketing memungkinkan pelaku usaha menjangkau konsumen secara lebih luas, cepat, dan interaktif. Mahasiswa merupakan salah satu kelompok konsumen p...

Pemasaran Digital dalam Perspektif Akademis: Studi Bibliometrik Literatur Global

Feizal Septya Pradana Izal · Tony Wijaya · Agung Utama

Purpose: This study aims to examine the development and structure of academic literature on digital marketing through a bibliometric analysis approach. Digital marketing has become a central topic in marketing studies, especially since the COVID-19 pandemic, which has accelerated the adoption of digital technology acro...