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Miftah, Himmatul · Alfiah, Ananda · Kusumawati, Riny · Mubarokah, Syaima Lailatul · y 3 más
Agriculture is one of the sectors that has been the backbone of human civilization since the beginning, undergoing major transformation along with technological. The hydroponic vegetable market continues to grow along with increasing demand for healthy and sustainable agricultural products. In this digital era, marketi...
This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan...
Information technology advancements have influenced how marketing is carried out in the sector with that, a variety of platforms and methods for raising consumer brand awareness. Digital marketing strategies such as advertising, social media marketing, content marketing, email marketing, and website marketing are well-...
Risnawati Risnawati · Mas’adah Mas’adah · Cuk Triono Singgih · Yanuangga Galahartlambang · y 1 más
The impact of COVID 19 has greatly reduced product marketing for the business world, including MSMEs, especially those still using traditional products. Based on these problems, MSME actors are required to make changes in marketing their products through social media or known as digital marketing. The purpose of this a...
This thesis is a product-based study. The objective of this thesis is to create a digital marketing guide in the form of a handbook for the commissioning company - Circology and give them insights into different business concepts in modern business. The commissioning company is a construction start-up who is finalizing...
economics and businesssocial sciencesCustomer Relationship Management and CommunicationDegree Programme in International Business
The concept of digital marketing began in the 1990s, experienced the millennial generation, the mobile era, and now, the industry continues to grow, and there are more new developments and changes. This model of communicating information through digital channels to further promote sales is disrupting and gradually repl...
Renny Risqiani · Retno Sari Murtiningsih · Sri Vandayuli Riorini · Ihsanul Walidaeni
The development of internet technology is currently widely utilized by business people, such as in marketing communications which were originally carried out conventionally, turning into digital marketing. Through digital marketing, business people such as MSMEs can promote their brands so that they are easily recogniz...
Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape becomes ever more apparent, leading to profound implications for busine...
AI-driven marketingeconomics and businesssocial sciencesdigital marketing
Bahtiar Herman · Haslindah Haslindah · Muh. Abduh Anwar · Aksal Mursalat · y 1 más
Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan...
basic medicinehealth sciencesmedical and health sciences
The article is devoted to the problems of using digital means of dissemination of information to promote goods and services. The purpose of the article is to analyze the nature and specific features of Digital marketing in developing a comprehensive promotion strategy. The essence and importance of the means of promoti...
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