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Laila Nur Aini · Abdul Wadud Nafis · Khamdan Rifa’i
IntroductionToday, the business world is experiencing rapid development and change every year. Many businesses have begun implementing Islamic marketing strategies to promote their products. Additionally, digital marketing has become popular among business practitioners conducting buying and selling activities. This st...
The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digit...
Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...
Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...
This study is about the current trend and upcoming future trends in digital marketing. They used secondary data, a literature review based on current literature, and studies about what is currently happening in the business world. Other sources are used in this study, such as articles, research, reports, news, website,...
economics and businesssocial sciences3. Good health
null Mat Salleh Ayub · null Suddin Lada · null Arif Kamisan Pusiran
Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions...
4. Educationeconomics and businesssocial sciences8. Economic growth
Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más
Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...
HF5001-6182customer satisfactioneconomics and businesssocial sciences
This study aims to analyze the role of marketing strategies in enhancing organizational competitive advantage through a Systematic Literature Review (SLR) approach. The literature search was conducted using Scopus, Web of Science, Google Scholar, and Garuda databases, covering publications from 2011 to 2025. The SLR pr...
The purpose of this study is to analyze the effect of digital marketing on customer satisfaction through service quality. In this study, the population is the population in this study is not known for certain with a sample of 155 people using heir theory. Data collection techniques using questionnaires and distribution...
The integration of digital marketing and family entrepreneurship creates new opportunities for Uzbekistan's economy. This dissertation analyzes the application of digital marketing in family entrepreneurship, its role in developing new business models, and the potential for expanding job opportunities. Digital marketin...
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