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This study aims to analyze the role of marketing strategies in enhancing organizational competitive advantage through a Systematic Literature Review (SLR) approach. The literature search was conducted using Scopus, Web of Science, Google Scholar, and Garuda databases, covering publications from 2011 to 2025. The SLR pr...
This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques in...
E- Marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards marketplace.E-marketingmeans using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size...
This study aims to analyze the impact of digital marketing on customer loyalty on e-commerce platforms, considering the role of user experience (UX) as a mediating variable. A quantitative approach was applied in this research, with data collected through a survey of 300 respondents who are active users of e-commerce p...
Globalization or rapid change in communication and information resources has caused a various change in traditional marketing tools among consumers. This has required a study of digital marketing as a requirement for competitiveness in the SMEs enterprises. The purpose of this study was conducted to explore the effects...
Marketing Managementeconomics and businesssocial sciencesBusiness Administration Department
This master project is the product of one-year internship at small a real estate agency based in Lisbon, Portugal. The purpose of the project is to create digital communication plan for the client company that aims to generate leads through the means of digital marketing communication. The project is characterised by e...
SEODomínio/Área Científica::Ciências Sociais::Economia e GestãoDigital marketingComunicação estratégica
Emma, Boyland · Kathryn, Backholer · Monique, Potvin Kent · Marie A, Bragg · y 3 más
Food and nonalcoholic beverage marketing is implicated in poor diet and obesity in children. The rapid growth and proliferation of digital marketing has resulted in dramatic changes to advertising practices and children's exposure. The constantly evolving and data-driven nature of digital food marketing presents substa...
basic medicineMarketing2. Zero hungerPediatric Obesity
ABSTRACT This study examines the impact of digital marketing on operational efficiency, using Warco Petrolum MOBIL1 Company as a case study within the Syrian market. In an era of rapid digital transformation, organizations increasingly rely on digital marketing tools not only to enhance customer engagement but also to...
Indra Gunawan · Rudy Sondang Sinaga · Alfonso Harrison
Background: Online marketing campaigns are marketing strategies that utilize digital technology to promote products or services through the internet. Objective: The goal of these campaigns is to increase brand awareness, engagement, and sales in a more effective and efficient manner. Methods: Online marketing campaigns...
Journal of Theoretical and Applied Information Technology
The article is devoted to study of strategic objectives of innovative development of marketing and e-commerce as part of global digitalization of the enterprises’ business. Pros and cons of digital marketing and e-commerce providing for optimized and increased business efficiency are analyzed. Key barriers to developme...
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