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The article investigates innovations in digital marketing, focusing on the global transformations that affect marketing strategies. Special attention is paid to digital tools that boost customer engagement and optimize business processes, such as content personalization, automated communications, and data analytics. Th...
Economics as a scienceHF5001-6182economics and businesssocial sciences
This study measures the sales revenue of Small and Medium Enterprises(SMEs) before and after implementing digital marketing strategies in Morogoro Municipality. The study employed cross-sectional research design with quantitative research approach to collect data. Data collection was done by using questionnaires to 100...
International Journal of Technology, Leadership and Sciences (IJTLS)
This research examines the influence of digital transformation on B2B marketing, with a focus on Wipro. It underlines how innovative digital technologies are transforming the enterprise services sector, changing client interaction, marketing strategies, and value creation. The research investigates Wipro's use of data...
B2B Customer Experienceeconomics and businesssocial sciencesMarketing Automation
This thesis was commissioned by Kojair Tech Oy. The company has been operating for decades in the field of clean air industry, and needed a digital marketing plan which would help them to get more traffic to their website. The company has not had a marketing plan nor a digital marketing plan before, so the objective wa...
Technology is becoming the tool that changes how people live every day, and the marketing strategies of businesses are also gradually shifting to the industry 4.0 mindset of constant growth and development. Digital marketing has changed human habits of information accessibility, determined their interactions, and witne...
SF-AHPeconomics and businesssocial sciencesQA1-939
The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape....
Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract...
Digital marketing has become a key strategy in today’s modern industry to enhance brand awareness and customer engagement. Relasi Diri, a company specializing in psychology and human resource development, implements various social media-based digital marketing strategies to reach a broader audience. This study aims to...
Este estudo procurou apresentar a temática “Marketing Digital: uma ferramenta essencial para lucratividade da empresa”. Com a era tecnológica cada vez mais presente na vida da população, a forma de divulgar a empresa também teve que se atualizar, dessa forma o Marketing Digital foi ganhando espaço. O objetivo geral des...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
The article analyzes scientific sources, which found digital marketing the most relevant for businesses in any industry nowadays and is used by different types of markets. It was identified that it benefits due to a variety of tools and an interactive format that allows the end user to receive up-to-date resource infor...
digital marketing toolseconomics and businesssocial scienceshotel business
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