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85.099 resultados para «marketing digital»

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Other 2023 Acceso abierto

Digital marketing leveraged to advance the growth of the company's business : case: hotel Kuusamon Portti

Poutanen, Petra

The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel industry and will consider the unique characteristics of the hotel and its target market. The goal of...

fi=Palvelumuotoilu|sv=Service Design|en=Service Design| customer experience hotel sector social media
  • Finland
  • English
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Artículo 2020 Acceso abierto Revisado por pares 1 cita

DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Bambang Setiyo Pambudi · Suyono Suyono

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Bus...

economics and business social sciences
  • University of Trunojoyo Madura
  • DOI: 10.21107/kompetensi.v13i2.6829
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Artículo 2026 Acceso abierto

Digital Marketing in Coimbatore | Boost Your Online Presence with Expert Strategies

Iqtechway

In today’s competitive world, every business needs a strong online presence to stay ahead. If you are looking for reliable digital marketing in Coimbatore, you are at the right place. A professional digital marketing team can help your brand grow by combining creativity, data, and technology to reach your target audien...

digital marketing service in coimbatore digital marketing in coimbatore seo company in coimbatore economics and business
  • Zenodo
  • DOI: 10.5281/zenodo.20228517
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Artículo 2021 Acceso abierto Revisado por pares 63 citas

Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Ganesh Dash · Debarun Chakraborty

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation...

purchase intention life insurance pandemic customer satisfaction
  • MDPI AG
  • English
  • DOI: 10.3390/su13126735
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Artículo 2026 Acceso abierto

Strategic Marketing Adaptation to Evolving Consumer Behaviour in The Digital Age

Shikha Goel, Pankaj Madan

Consumer behavior has become a critical concern in the ever-evolving digital landscape. To address the dynamic consumer behavior in the digital era, this study analyzes effective marketing strategies that companies should adopt in a competitive and technology-driven market. The paper's main focus is on the influence of...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.21368637
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Artículo 2022 Acceso abierto Revisado por pares

Analisis Persepsi Konsumen Terhadap Digital Marketing Produk Abon Ikan Lele Berbasis Social Media di Kabupaten PasuruanDigital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet,

null Musta’in · null Ernawati

Digital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet, either by using websites, e-commerce, social media, email, adwords and blogs. This study aims to identify consumer behavior and measure consumer perceptions of digital marketing or onli...

economics and business social sciences
  • Universitas Yudharta Pasuruan
  • DOI: 10.35891/lempuk.v1i1.3546
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Other 2017 Acceso abierto

How can a digital marketing plan aid in the growth and development of an online music production company? : Case Study: Ghost Beats

Verma, Raphael

The purpose of this thesis is to find out how a digital marketing plan can aid in the growth and the development of an online music production company that primarily sells instrumentals to aspiring artists and record labels. Additional goals were to identify the best digital marketing tools for the company to utilize,...

Marketing Digital Marketing Strategy fi=Logistiikka|sv=Logistik|en=Logistics|
  • Metropolia Ammattikorkeakoulu
  • Finland
  • English
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Artículo 2024 Acceso abierto Revisado por pares

Strategi Digital Marketing Melalui Sosial Media Guna Meningkatkan Penjualan Produk

Sampir Andrean Sukoco · Khofiyah Amanah

Social media has become a marketing tool that is widely used in the digital era. This media has the advantage of being more effective and efficient. UD New Jaya Sakti is a business sector in the roof tile industry whose marketing also uses social media. The aim of this research is to find out how UD New Jaya Sakti impl...

media and communications social sciences
  • IPM2KPE
  • DOI: 10.31539/budgeting.v6i1.10390
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Artículo 2025 Acceso abierto Revisado por pares

DISCUSSION ON DATA-DRIVEN DECISION-MAKING MECHANISM IN DIGITAL MARKETING

null KeFei Li

In the digital age, data has become the core resource for enterprises' marketing decisions. The data-driven decision-making mechanism provides a scientific basis for the formulation of marketing strategies by systematically collecting, integrating and analyzing multi-source data, promoting enterprises to achieve precis...

economics and business social sciences
  • International Study Counselor
  • DOI: 10.71465/ajbd3433
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Influence of market orientation, product innovation and digital marketing on marketing performance in fashion MSMEs in Central Java Province

Yetti - Ashari · Winarto - Winarto · Isnaini - Nurkhayati

<em>Every year, micro, small and medium enterprises experience increasing development, business competition cannot be avoided. Micro, Small and Medium Enterprises (MSMEs) face various problems such as increasingly fierce market competition and also a lack of understanding of digital marketing. This affects the marketin...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Politeknik Negeri Semarang
  • DOI: 10.32497/jobs.v8i1.3984
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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