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Abstract This research investigated digital marketing practices and the profitability of fast-food enterprises in developing economies. To accomplish the study’s objectives, three specific research goals were formulated to provide direction for the investigation. The research employed a survey approach, with a populati...
Despite studies suggesting that digital marketing practices have wide usage globally, there is currently no evidence in Kenya's fashion industry linking digital marketing tools to performance. This paper presented the findings on the influence of social media marketing, m-commerce, and website marketing as facets of di...
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C (business to consumer) markets within the clothing fashion manufacturing s...
Service Business Managementcase studyInternetsocial media
Oki Sudrajat · Lela Nurlaela Wati · Abdul Mukti Soma
Rapid development in the perfume industry has been accompanied by accelerated digitalization, which was unexpected by most Micro, Small and Medium Enterprises (MSMEs). Many MSMEs in this sector experience problems with access and knowledge of digital technology, especially in digital marketing and e-payment. Most MSME...
economics and businesssocial sciences8. Economic growth
This study examines the relationships between digital content marketing, technology innovation, and consumer buying decisions in the context of online shopping in Saudi Arabia. The study aims to determine how digital content marketing influences technology innovation and buying decisions, as well as the mediating role...
The role of the Internet in the buying behavior of tourists has led to a change in increasingly digital marketing plans. This study aims to find out how hotel industry managers use digital marketing as a marketing tool. In this study, using qualitative methodologies was adopted. Then semi-structured interviews were con...
Gintarė Gulevičiūtė · Margarita Išoraitė · Muhammad Sohail
This study has objective to explore the effectiveness and possibilities of digital marketing in Baltics States by analyzing selected cases of three Baltic countries – Lithuania, Latvia, Estonia. Conducted literature review presents the definition of digital marketing, main differences of traditional and digital marketi...
case studyeconomics and businesssocial sciencesanalysis of Baltic countries
Digital marketing has revolutionized the way businesses interact with consumers, offering dynamic opportunities to build brand awareness, increase sales conversions, and strengthen external connections. The rise of the internet and digital technologies has opened global markets, allowing companies to tailor campaigns b...
The term digital marketing is used for targeted, measurable, and interactive marketing of products or services by using various digital technologies to enhance the reachability at consumer doorsteps. The key objective of this activity is to promote the product or service and at the same time to work on the trend image...
Online Marketingeconomics and businesssocial sciencesDigital Marketing
Bina Usaha Ekonomi Keluarga Aisyiyah (BUEKA) adalah UMKM yang memproduksi snack tiwul. Permasalahan yang dihadapi BUEKA dalam proses produksi snack tiwul terletak pada masalah pemasaran. Untuk mengatasi permasalahan tersebut, maka dibangun sistem digital marketing yang berfungsi untuk meningkatkan pemasaran snack tiwul...
economics and businesssocial sciencesphysical sciencesnatural sciences
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