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The thesis focused on the effect of digital marketing on e-commerce companies in Bangladesh. In this thesis, no commissioning company was involved. The aim was to explore the influences of digital marketing practices on customer engagement, brand awareness, sales growth, customer retention and the competitiveness of bu...
null Justine · null Frederic · null David Tenggara · null Hendra Jonathan Sibarani · y 1 más
Digital marketing is very important to apply in developing a marketing concept that uses an online system by providing an application that supports the process of selling and marketing products. Some of the things that become the assessment of online application users are the advertisements displayed that provide infor...
Abstract Digital marketing has evolved into a significant tool for competitiveness and growth in the tourism industry, enabling engagement among consumers, destinations, and travel brands. The study presents a narrative review of research spanning 10 years from 2014 to 2024, examining digital marketing tools and platfo...
Cruz, José Augusto Gonçalves · Zagha, Roberta Resende
Com a evolução do marketing ao marketing digital e a criação de novas técnicas de relacionamento entre empresa e o consumidor no meio digital, conclui-se que o marketing digital é uma necessidade crescente. Através da ferramenta inbound marketing é possível selecionar quais são clientes potenciais e quais não são passí...
Digital marketingPós-graduaçãoMarketing digitalInbound marketing
Karen Sutherland · Rory Mulcahy · Jacqueline Burgess · Meredith Lawley · y 1 más
Digital marketing has become a necessity for small to medium enterprises (SME), exacerbated by the pandemic. Given the sometimes-limited knowledge and resources for digital marketing, SMEs often outsource digital marketing to service providers. A review of B2B literature demonstrates a predominant focus on how business...
In the modern business landscape, digital marketing has emerged as a crucial tool for influencing customer purchase behavior. This study examines the impact of various digital marketing channels—such as social media marketing, search engine optimization, email campaigns, and online advertisements—on consumer decision-m...
Roza Thohiri · Mutiara Jihan Daulay · Meri Tarihoran · Lailan Hafizah Harahap · y 4 más
The development of digital technology has transformed marketing strategies across various business sectors, including micro, small, and medium enterprises (MSMEs) in the culinary industry. This study aims to analyze the role of digital marketing innovation in enhancing the competitive advantage of MSMEs in the food and...
Creating brand awareness is the first and most important stage of marketing communication. Many types of marketing communication tools have been used to do this in business processes. Digital marketing tools are actually a deconstruction of traditional marketing tools and have become more important by providing interac...
HT165.5-169.9economics and businesssocial sciencesArchitecture
The article explores the theoretical and methodological principles of applying a data-driven approach to assessing the effectiveness of digital marketing in creative industries in the context of the digital transformation of the economy. It is substantiated that the growth of digital data, the development of digital co...
This era of business is about innovative and technology based products and services, here technology and systems consist of one way and reverse journey, which is visible when a bank launches a mobile app and at the same time other company is involved in inventing new apps for banks and other simplified ways of living l...
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