Buscador de Tesis y publicaciones académicas

Publication 2024 Acceso abierto

Role Of Digital Marketing In Creating New Entrepreneurs: A Case Study In Southern Odisha

Goel, Rahul · Vellui, KK · Mishra, Sarbesh

In the post covid era, Digital marketing has emerged as a revolutionary tool which utilizes ICT for business promotion. Easily available internet and smartphone at a price within the capacity of common man, has increased its use giving deep access of human society to the users of Digital Marketing through the means of...

economics and business social sciences Digital Marketing Entrepreneurship

• Zenodo
• DOI: 10.5281/zenodo.13999947

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Publication 2026 Acceso abierto

Digital Marketing Course in Kerala – PPT Guide

nithya, sree

This presentation covers the basics of digital marketing, key modules, and career opportunities. The Digital Marketing Course in Kerala helps learners gain practical skills in SEO, social media, Google Ads, and analytics to build a successful career.

• figshare
• DOI: 10.6084/m9.figshare.31450915.v1

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Tesis de licenciatura Acceso abierto

Nuovi strumenti per raccontare il Made in Italy: Digital Marketing e Storytelling.

BIN, LEONARDO#idabnull

La tesi parlerà delle nuove possibilità offerte dal digital marketing per l'artigianato Made in Italy nel contesto dell'attuale mercato globale.

• Italy

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Capítulo de libro 2024 Acceso abierto

Marketing Digital

Morais, Elisabete Paulo

O marketing digital é uma área essencial para as empresas que de­sejam alcançar um público amplo e fazer crescer os seus negócios. Com a crescente digitalização do mundo, o marketing digital tor­nou-se uma necessidade para muitas empresas, e há várias razões pelas quais isso é tão importante.

economics and business social sciences

• Editora UFPE
• Portugal
• Portuguese

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Artículo 2021 Acceso abierto Revisado por pares 1 cita

The impact of artificial intelligence analytics in enhancing digital marketing: the role of open big data and AI analytics competencies

Tahereh Saheb · Bahareh Amini

Abstract Purpose: The goal of digital marketing is to enhance strategic decision making to discover competitive and consumer behavior, and to provide early warnings of risks and opportunities. In the age of digitalization, digital marketing may be influenced with the use of cognitive technologies and also open sources...

economics and business social sciences 12. Responsible consumption

• Springer Science and Business Media LLC
• DOI: 10.21203/rs.3.rs-714137/v1

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Artículo 2025 Acceso abierto Revisado por pares

Analisis Penggunaan Digital Marketing dalam Meningkatan Penjualan di Toko Pertanian Sari Tani Temanggung Jawa Tengah

null Budi Lesmana · Santi Widiawati

The purpose of this study is to analyze the effect of digital marketing on sales made at the Sari Tani Agricultural Store. Marketing has become one of the efficient ways for small and medium enterprises (SMEs) to optimize sales along with the development of digital technology. This type of research is quantitative whic...

economics and business social sciences

• Politeknik LP3I
• DOI: 10.38204/jrak.v11i1.2267

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Artículo 2023 Acceso abierto Revisado por pares

Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products

Nur Andriani · M. Dadi Priadi · Yuyun Yuniarsih · Silsi Sabila

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the...

economics and business social sciences

• Yayasan Sinergi Kawula Muda
• DOI: 10.61194/ijmb.v2i3.239

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Publication 2025 Acceso abierto

DAMPAK DIGITAL MARKETING TERHADAP PROFITABILITAS PERUSAHAAN: ANALISIS KUALITATIF KOMPARATIF DARI PERSPEKTIF PENELITIAN TERDAHULU

Alberto Jhoan Firmanda Lumbantobing · Nora Rosiana Manik · Rido Alvaro Zulkarnain Hutauruk · Nicolas Tito Sihombing · y 2 más

Penelitian ini bertujuan untuk menganalisis dampak digital marketing terhadap profitabilitas perusahaan melalui pendekatan kualitatif komparatif berdasarkan penelitian terdahulu. Metode penelitian yang digunakan adalah systematic literature review dengan menganalisis 15 jurnal ilmiah yang dipublikasikan pada database S...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.18149532

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Artículo 2019 Acceso abierto Revisado por pares 89 citas

Research Challenges in Digital Marketing: Sustainability

Francisco Diez-Martin · Alicia Blanco-Gonzalez · Camilo Prado-Roman

Great progress has been made in the field of marketing and sustainability. Nevertheless, there is still an important gap between the behavior and beliefs of society and markets about sustainability, and companies’ capability to understand and face this trend. Digital marketing is key to filling this gap. However, resea...

trends research 9. Industry and infrastructure sustainability gap

• MDPI AG
• English
• DOI: 10.3390/su11102839

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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Assessing the Challenges & Opportunities of Digital Marketing in Ethiopia: The case of Somali Regional State

Zakaria Abdiwali Mohamed · Ahmed Muhumed Abdinasir

This study assesses the challenges and opportunities of digital marketing in Somali regional state of Ethiopia. We selected the sample purposively in this study. The collected data were analyzed by using descriptive statistics, regression model was also used to analyse the data. Quantitative data were used. The researc...

economics and business social sciences 1. No poverty

• East African Nature and Science Organization
• DOI: 10.37284/eajbe.6.2.1600

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