Buscador de Tesis y publicaciones académicas

Advantages of digital marketing in the world of digital games

Radoslav Baltezarević · Borivoje Baltezarević · Ivana Baltezarević

The digital gaming industry, apart from being extremely powerful, also gathers a multi-million audience of gamers. With gamers playing digital games with the help of gaming consoles, computers and smartphones, and spending most of their time in the virtual space, it is certainly best to communicate in their digital env...

Marketing digital como herramienta de comercialización y ventas

Solís Osaba, Yessika del Carmen · Gutiérrez Hernandez, Rosa Apolonia · Mayorga García, David Salomón

El presente documento de seminario de graduación tiene como tema marketing digital y como sub tema marketing digital como herramienta de comercialización y ventas. Con el objetivo de explicar las generalidades del marketing digital, y su función en las actividades de la mercadotecnia en la era moderna, el marketing dig...

Exploring the Impact of Digital Marketing Strategies on Online Business Engagement And Customer Satisfaction in Quezon City

Austria, Lara Jane V. · Sario, Jay A.

This research explores the impact of digital marketing strategies on online business engagement and customer satisfaction in Quezon City. The study aimed to assess the extent of digital marketing implementation, key strategies affecting engagement, and the challenges businesses encounter. A survey method was utilized,...

Pengaruh Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM Pariwisata di Kabupaten Toba Indonesia

Dwita Soave Natio Marbun · Mariana Simanjuntak

Dilihat dari karakteristik wilayah Indonesia, UMKM sektor pariwisata menjadi salah satu pemegang peran penting dalam pertumbuhan di Indonesia. Akibat dari COVID-19 membuat para pelaku UMKM harus mencari cara agar tetap bertahan dan berkembang. Digital marketing merupakan salah satu soluai dalam meningkatkan pemasaran U...

Marketing Digital / Digital Marketing

Jiménez Zarco, Ana Isabel · Valor Martínez, María del Carmen

Digital marketing activities by Dutch place management partnerships: A resource-based view

Hagen, Daphne · Risselada, Anne · Spierings, Bas · Weltevreden, Jesse Willem Jochanan · y 1 más

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digita...

Penyuluhan Digital Marketing Pada Masyarakat Desa Gunung Sari Kabupaten Bogor

Hany Maria Valentine · Bernadus Gunawan Sudarsono · Samuel Ramos · Sharyanto Sharyanto

The rapid development of social media has completely changed consumer behavior and also the Internet. Marketing strategies that can reach consumers through Internet usage channels, mobile devices, search engines and social media within the broadband Internet corridor are very much needed by business people. This market...

Digital marketing in Bangladesh : A comprehensive analysis of challenge and prospects

Shalauddin, Md

Digital marketing is a modern concept. Digital marketing is an alternate name for business or Trade. Traditionally we know business means seller and buyer will meet face to face at a place and buyer will buy some things and pay money hand to hand to seller. Digital marketing is an online-based business or web-based bus...

Inbound marketing for small business such as restaurant and cafe

Mahmud, Tareq Uddin

We are living in the era of digital revolution. Everything we do, everywhere go, there is always a footprint of digitization in our day to day life. Large and small companies are also finding their way to this digitalization movement and connect to their potential customers. Primarily motivation behind this thesis came...

Pengaruh Digital Marketing terhadap Keputusan Pembelian di Asep Vape Store Tasikmalaya

Hendi Andika · Ade Iskandar · Rudi Setiawan

Perkembangan teknologi mendorong penggunaan digital marketing sebagai strategi utama dalam pemasaran modern. Perubahan perilaku konsumen yang semakin aktif dan berbasis informasi menjadikan digital marketing berpengaruh terhadap keputusan pembelian. Penelitian ini berjudul “Pengaruh Digital Marketing Terhadap Keputusan...