Buscador de Tesis y publicaciones académicas

Strategi Komunikasi Pemasaran melalui Digital Marketing Institut Sains dan Teknologi Terpadu Surabaya

Ardalina Luvitasari Candra Gunawan · Harliantara Harliantara

Institut Sains dan Teknologi Terpadu Surabaya (ISTTS) mengalami trend penurunan jumlah mahasiswa dari periode 2021/2021, 2021/2022, dan 2022/2023. Penelitian ini menggunakan teori Integrated Marketing Communication (IMC), digital marketing, dan strategi marketing public relations sebagai dasar untuk menganalisis data y...

Digital Marketing Plan for the Neptune Project

Shupti, Saireen

This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental and educational initiatives. The thesis investigated the current digital marketing landscape, ident...

Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Vaeld Zhezha · Blerim Kola · Anca Mihaela Melinceanu

Digital marketing is an important form of promotion and the promotion itself is one of the 4 elements of the marketing mix, which is about communication or otherwise, the exchange of information between buyers, beneficiaries, the public in general on the one hand and sellers or providers on the other hand. Digital mark...

Introduction to Youth Marketing to Digital Natives

Wided Batat

Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis

Anita Rahayu Silalahi · null Bustami Bustami

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expand...

Peningkatan Keterampilan Pemasaran Berbasis Digital pada Pelaku UMKM Pondok Bambu, Duren Sawit Jakarta Timur

Erik Erik · Ratna Dyah Suryaratri · Deasyanti Deasyanti

The purpose of this community empowerment activity is to improve digital-based marketing skills. This activity is expected to be able to provide practical skills to UMKM in Pondok Bambu Duren Sawit, East Jakarta. The method used in this community empowerment is in the form of seminars presented by digital marketing exp...

Pengaruh e-wallet dan digital marketing terhadap kinerja keuangan UMKM

Danar Aflagaly · Dewi Kusumowati · Listyowati Listyowati

This study aims to analyze the influence of e-wallets and digital marketing on the financial performance of MSMEs in Malang. This research utilizes primary data collected through questionnaires measured on a Likert scale. The respondents in this study are MSMEs that have adopted digital payment facilities and utilize d...

Educational Marketing Strategies in Influencing Students Interest and Parents School Choice Decisions in the Digital Era at SMAIT Ar-Rahmah Lumajang

Eko Suprayitno · Hana catur Wahyuni

General Background Rapid technological development shifts educational marketing from conventional methods to digital platforms for institutional communication. Specific Background SMAIT Ar-Rahmah utilizes digital platforms, including Instagram, Facebook, TikTok, and school websites, to build institutional branding thro...

Strategi Digital Marketing Melalui Sosial Media Dan Marketplace Dalam Meningkatkan Penjualan Produk

Ebenhazer Richard Handoko · Radiant Victor Imbar

Kerja praktik ini dilaksanakan pada divisi Digital Marketing PT Jayamandiri Gemasejati (JG Motor) sebagai dealer resmi sepeda motor Yamaha. Kegiatan kerja praktik bertujuan untuk menerapkan dan mengevaluasi strategi digital marketing dalam mendukung aktivitas promosi perusahaan. Metode pelaksanaan meliputi pengelolaan...

Mechanisms and Boundary Conditions of Digital Marketing in Driving Green Innovation: A Moderated Mediation Model for Absorptive Capacity, Performance Pressure, and Environmental Uncertainty

Yanghua Hu · Yongbo Sun · Leinan Zhang

It remains unclear whether and how digital marketing affects corporate green innovation. Focusing on Chinese listed companies, this study investigates the relationships between digital marketing, absorptive capacity, and green innovation. Using panel data from 2012 to 2023 and a fixed-effects model, we found that digit...