Buscador de Tesis y publicaciones académicas

Digital Consumer Behavior and Data-Driven Marketing Strategies

Nabila Fadiya Amany Irwanto · I Made Bayu Dirgantara

This study examines how digital consumer behavior and data-driven marketing strategies accelerate business transformation in the digital economy. The research explores core analytical aspects including consumer segmentation, personalization, and digital engagement patterns to understand how businesses leverage real-tim...

Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing

Muhammad Fajar Ariwibowo · Intra Swadaya Hidayat · Mirza Putri Andita · Azalia Mawarindani Indra

Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to creat...

Innovative Digital Guerrilla Marketing

Nufer, Gerd

Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for m...

Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand

Riani Ishak · Heni Widyaningsih · Sulaiman Mansyur · Syurwana Farwita Samuddin · y 1 más

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investig...

Digimarkkinointisuunnitelma sosiaalisen median kanavissa yritys X:lle

Mäkinen, Jenna

The purpose of this thesis was to make a digital marketing plan for the commissioner company. The commissioner company is an online store that will soon open its business and will operate in the B2C business. At the request of the commissioner the thesis uses the term company X. to have the company remain anonymous. Th...

PENGEMBANGAN UMKM DITINJAU DARI DIGITAL MARKETING MELALUI PEMANFAATAN LANDING PAGE

Teti Safari · Jasman Indradno · Aji Priyambodo · Prihati Prihati · y 1 más

Tren bisnis saat ini salah satunya adalah digital marketing. Digital marketing itu sendiri merupakan suatu teknik pemasaran berbasis internet. Teknik ini digunakan oleh pelaku usaha skala kecil hingga perusahaan besar untuk memperluas pangsa pasar. Salah satu media online untuk digital marketing ini adalah pemanfaatan...

Digital Marketing Transformation in Hajj and Umrah Agencies: A Systematic Literature Review

Anisa Ul Husna · M. Azizzullah Ilyas · Sari Rahma Nurfadilah · Berkat Rizky · y 1 más

Purpose – This study analyzes the evolution of digital marketing strategies used by Hajj and Umrah travel agencies in Indonesia from 2021 to 2025. Design/methodology/approach – A Systematic Literature Review (SLR) approach was used to collect data, analyze, assess, and conclude articles. Data analysis took place betwee...

Marketing Digital / Digital Marketing

Carranza Vallejo-Nágera, Cristina · Valor Martínez, María del Carmen

DAMPAK DIGITAL MARKETING TERHADAP BRAND AWARENESS PADA UMKM DI KOTA PANGKALPINANG

Rahil Imainul Aprilian · Yanto Yanto

Tujuan dari penelitian yaitu untuk menjelaskan dampak digital marketing terhadap brand awareness Usaha Mikro Kecil Menengah (UMKM) di Kota Pangkalpinang. Secara lebih spesifik, tujuan dari penelitian ini adalah: 1). Mengidentifikasi platform sosial media mana yang paling banyak digunakan oleh UMKM dalam memasarkan prod...

Strategi Pemasaran Digital untuk Meningkatkan Kesadaran Merek pada CV Bintang Bangkit

null Erry Donneli

Digital marketing strategy is a series of systematically designed planning and marketing activities aimed at building, strengthening, and maintaining a company’s presence in the digital environment through the use of various online channels. The primary objective of implementing a digital marketing strategy is to incre...