Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

ANALISIS KAPABILITAS TEKNOLOGI INFORMASI DAN PEMASARAN DIGITAL TERHADAP KEUNGGULAN BERSAING

Kokom Komariah · R Deni Muhammad Danial · Muhammad Taufik Ibrahim

This study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in thi...

economics and business social sciences

• Universitas Wiraraja
• DOI: 10.24929/feb.v14i2.2673

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Ponencia / congreso 2025 Acceso abierto

Nagpur Soft Tech - Digital Marketing Company in Nagpur

Nagpur Soft Tech - Digital Marketing Company in Nagpur

Is your business suffering to get discovered online in Nagpur? As the Leading Digital Marketing Agency in Nagpur, Nagpur Soft Tech can assist. We just do not boost your website, we create comprehensive techniques to build your emblem, improve SEO, and build attractive social media for your business. As a end result, we...

Marketing FOS: Economics and business Digital Technology Social Marketing

• Zenodo
• DOI: 10.5281/zenodo.17257689

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Artículo 2024 Acceso abierto Revisado por pares

Utilization Of Digital Marketing and Product Innovation In Improving Msme Marketing Performance In Talun District

Meisya Salsabilla · Dyta Aulia · Soesanty Maulany

The purpose of this study is to examine the influence of digital marketing and product innovation on the marketing performance of MSMEs in Talun District. This study used quantitative methods. The population in this study is culinary MSME business actors in Talun District, with a sample of 100 people. The data collecti...

9. Industry and infrastructure economics and business social sciences

• Ridwan Institute
• DOI: 10.46799/ijssr.v4i05.778

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Artículo 2022 Acceso abierto Revisado por pares 71 citas

“Old boys' club”: Barriers to digital marketing in small B2B firms

Setkute, Justina · Dibb, Sally, Prof

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable. This paper aims to increase understanding about digital marketing i...

Marketing 330 Digital marketing economics and business

• Elsevier BV
• Ireland
• English
• DOI: 10.1016/j.indmarman.2022.01.022

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Artículo 2026 Acceso abierto Revisado por pares

Analysis Of The Customer Decision Journey For Local Fashion SMES In Optimizing Marketing Funnel Strategies Through Digital Platforms

null Satria Veriansyah Wiguna

This study aims to analyze the customer decision journey (CDJ) and the implementation of the marketing funnel strategy in the context of digital marketing for local fashion SMEs in Indonesia. The rapid advancement of digital technology has provided significant opportunities for SMEs to utilize various digital platforms...

economics and business social sciences

• Ponpes As-Salafiyyah Asy-Syafi'iyyah
• DOI: 10.71305/sahri.v3i1.1420

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Artículo 2026 Acceso abierto Revisado por pares

Customer Trust as a Mediator of Digital Marketing Effects on Consumer Behavior: A Systematic Review

Fitrah Sari · Ahmad Vajri Rahman · null Mirsal

This study aims to examine the role of customer trust as a mediating variable in the relationship between digital marketing strategies and consumer behavior. As digital marketing evolves, companies are required not only to create engaging content but also to build strong trust to influence purchase intention, loyalty,...

media and communications social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/jimas.v5i2.2534

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Artículo 2025 Acceso abierto Revisado por pares

Pemanfaatan artificial intelligence sebagai solusi digital marketing pada Pondok Pesantren Al Ma’had

Yahya Mara Ardi · Amin Nur Rais · Chalimatusadiah Chalimatusadiah · Dian Mohamad Anwar

Tujuan: meningkatkan literasi digital serta kompetensi guru dan pengurus Pondok Pesantren Al Ma’had dalam pemanfaatan artificial intelligence untuk mendukung digital marketing, sehingga mampu meningkatkan efektivitas promosi dan citra pesantren di era digital. Metode: pelatihan dan pendampingan melalui workshop, prakti...

social sciences education

• Syahira Creative Media (SCM) Publishing
• DOI: 10.65881/creative.v1i1.12

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Other 2020 Acceso abierto

Going digital-first: Book marketing’s response to COVID-19

Shaw, Paige

This report explores the impacts of COVID-19 on book marketing, and how to take a digital-first marketing approach, using the University of British Columbia Press (UBC Press) as a case study to explore how a scholarly publisher adapts their marketing activities. These adaptations include how UBC Press pivoted by using...

social sciences other social sciences

• Canada

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Artículo 2026 Acceso abierto

Strategi Digital Marketing dalam Meningkatkan Minat Masyarakat terhadap Layanan Travel Umrah di Era Digital

Rhoviq, Muhammad · Saputra, Muhammad Naufal · Irfan, Mohammad

This article examines the role of digital marketing strategies in increasing public interest in umrah travel services in the digital era. The study explores the use of social media, content marketing, official websites, WhatsApp Business, and digital testimonials in building consumer trust and attracting potential pilg...

media and communications social sciences

• figshare
• DOI: 10.6084/m9.figshare.32586810.v1

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Publication 2026 Acceso abierto

Digital marketing course in dwarka

Ayushi Gusain

in todays world businesses are going from offline to online and this is where digital marketing course plays a crucial role it helps them to understand marketing

• figshare
• DOI: 10.6084/m9.figshare.33029591.v1

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