Buscador de Tesis y publicaciones académicas

Branding in the Digital Era:

Akihiro Nishihara · Tetsuma Emmaru · Kazuhiro Suzuki

Directions of development of digital marketing systems at the macro level in the conditions of digital transformation of the economy

Yurii Robul

The aim of the article. The article addresses drivers of digital marketing development as a marketing system at the macro level in the context of digital transformation of the economy. The topic is relatively new and needs attention since most research devoted to digitalization in marketing is usually undertaken on the...

New marketing strategy model of E-commerce enterprises in the era of digital economy

Xiuli Ma · Xue Gu

With the continuous development of technology, traditional marketing methods no longer meet the needs of the main forces of social consumption, and people urgently need more innovative and personalized marketing strategies. E-commerce companies must develop a comprehensive customer-oriented marketing strategy based on...

Impact of digital marketing on customers

Nikola Pavlović · Marko Savić · Aleksandar Stanković

Digital marketing is a marketing term for the marketing of products and services using digital technologies. The goal of this research is to explore the magnitude and impact of online marketing on customers, to explore social media methods, and introduce the best way to reach out to customers. The aim is to show if mar...

Pengaruh Digital Marketing dan Influencer Marketing Terhadap Keputusan Pembelian pada Produk Skintific di Shopee

Deviana Susanti · Vera Agustina Yanti · Ahmad Rafik

Dalam era digital yang semakin berkembang pesat, pemasaran secara digital telah menjadi salah satu strategi utama bagi banyak brand untuk mempromosikan produk dan jasa mereka. Salah satu pendekatan yang semakin populer di era digital ini adalah pemasaran melalui Digital Marketing dan melalui Influencer Marketing. Mengu...

El papel de los influencers en el plan de marketing digital

Benavides Babilonia, Paula Andrea · Vides Cuello, Iris Patricia

Incluir influencers en el plan de marketing digital, ha sido una de las herramientas más utilizadas por las empresas en los últimos años, debido al gran impacto positivo que es generado gracias a los influencers y su habilidad y/o capacidad para inferir en la decisión de compra de las personas que consumen su contenido...

Human–tech synergy: How digital marketing 5.0 shapes customer decisions in Pegadaian’s digital ecosystem

Chairul Arif

Background: The acceleration of digital transformation has reshaped consumer behavior within financial service ecosystems, particularly through the adoption of advanced technologies integrating predictive intelligence, contextual personalization, ethical algorithms, and customer experience enhancement. Pegadaian Digita...

How Does a Digital Marketing Course in Indore Help Build Practical Career Skills?

upGrad

Digital marketing has become an important part of how businesses attract customers, build visibility and communicate with their audiences. From search engines and social media to paid advertising, content and analytics, companies increasingly rely on digital channels to support their business goals. This shift has also...

Digital marketing plan for project X

Gebrmicheal, Dejene

Projekti x on perustettu tukemaan turun seudulla asuvia korkeasti koulutettuja maahanmuuttajia integroitumaan suomen työmarkkinoille verkostoitumis- ja mentorointiohjelmien avulla. Hankkeen tavoitteena on työskennellä kansainvälisten kumppaneiden kanssa verkostoitumisen kehittämiseksi ja työnantajien ja työntekijöiden...

The Silent Giant of Marketing: How Artificial Intelligence is Revolutionising Digital Marketing

Mozeryte, Guoda

Digital marketing is transforming all the time due to technological advancements. This qualitative study aims to determine impacts artificial intelligence brings to digital marketing. The researcher’s objective was to understand the opportunities and challenges artificial intelligence brings to marketers across the wor...