Buscador de Tesis y publicaciones académicas

Digital marketing strategy in the Finnish wine industry

Dong, Tien

In the context of the Finnish wine market, the country-specific legislation on alcoholic products marketing is seen to be strict and ambiguous, especially for social media marketing in terms of user-generated content. Although the wording of the law indicates a total ban on alcohol marketing on social media, the govern...

Rezension „B2B Digital Marketing Playbook“

Christian Leyh

The Influence Of Digital Marketing And The Use Of Digital Wallets On Consumer Behavior On Ecommerce Platforms

Refi Nabilah Royadi · M Ramaddan Julianti · Saepul Nazar

This study aims to analyze the influence of digital marketing and digital wallet usage on consumer behavior within e-commerce platforms. The research is motivated by the rapid digitalization of transactions and the growing importance of digital marketing strategies and payment technologies in shaping consumer decision-...

STRATEGI PENJUALAN MAKANAN MELALUI MEDIA DIGITAL: GOFOOD, GRABFOOD DAN SHOPEEFOOD

Fajriyah Salsabila Halim · Rafika Rahmawati · Siti Mardiah

The purpose of this community service is to help overcome the problem for MSME actors to use digital applications in developing their business as well as a means to promote through digital marketing. Various digital marketing strategies through digital applications, including Gofood, Grabfood and Shopeefood. The method...

ГЛОБАЛЬНІ ТЕНДЕНЦІЇ РОЗВИТКУ МАРКЕТИНГУ ЯК ІНСТРУМЕНТУ УПРАВЛІННЯ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Autoría no especificada

The article provides a comprehensive analysis of global trends in marketing development in the context of the digital transformation of the economy. It substantiates the changing role of marketing within the management systems of modern enterprises. It is demonstrated that, under the influence of digital technologies,...

THE ROLE OF DIGITAL MARKETING IN REVOLUTIONIZING THE TOURISM INDUSTRY OF UZBEKISTAN

Kholieva, Albina

Digital marketing has emerged as a powerful tool for transforming the landscape of the tourism industry globally, offering unparalleled opportunities for destination promotion, visitor engagement, and industry growth. This article explores the pivotal role of digital marketing in revolutionizing the tourism industry of...

Influence of Digital Marketing, Product Quality, and Price on Ando Product Purchase Decisions

Karima Nabila Yulia Rahmawati · Mas Oetarjo

This study aims to examine the influence of digital marketing, product quality, and brand price on the purchasing decisions of Ando products. The method used is a quantitative survey. The results of the study indicate that all three variables have a significant effect on purchasing decisions, both partially and simulta...

DIGITALIZATION OF ENVIRONMENTAL MARKETING: ITS IMPACT ON CONSUMER BEHAVIOR AND BRAND TRUST

Yana Salo · Maksym Kochevoi

The article examines the impact of the digitalization of environmental marketing on consumer behavior and the formation of brand trust in the context of digital transformation and the increasing importance of sustainable development. The relevance of the study is determined by the growing significance of environmental...

Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation between Business Organization and Consumer

Farjana Akter · Sultana Jahan Soheli, · Zayed- Us- SalehiN · Abul Kalam Azad

The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the i...

Research trends in digital marketing and data-driven marketing: A bibliometric analysis

Kara, Tugce Acar · Orman, Ferhat

The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DDM) with a holistic a...