Buscador de Tesis y publicaciones académicas

Assessment of Digital Marketing Skills Acquired for Digital Marketing Activities Among Business Education Students in Universities in Bayelsa State

ABITE, Emmanuella Nwanemi · DAMBO, Isabella Boma

Abstract This study assessed the digital marketing skills acquired for digital marketing activities among Business Education students in universities in Bayelsa State. Two research questions guided the study and two null hypotheses were tested at 0.05 level of significance. The study adopted the descriptive survey rese...

Digital Marketing

BABLI

The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The de...

Marketing Digital / Digital Marketing

Fernández del Hoyo, Alfonso Pedro · Valor Martínez, María del Carmen

STRATEGI MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL

Permana Angga Ade · Abdul Wahid · Dedy Wijaya Kusuma · Ahmad Sauqi · y 2 más

This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digi...

TOURISM SERVICES MARKETING TOOLS

G. A. Bohatyryova · V. V. Barabanova

Objective. The objective of the present article is to study the possibilities of marketing tools in terms of digitalization of society and the market of tourist services in Ukraine; to identify opportunities for the implementation of digital marketing methods in the new economy. Methods. The theoretical and methodologi...

ЦИФРОВИЙ МАРКЕТИНГ: ОСОБЛИВОСТІ, ІНСТРУМЕНТИ, ТЕНДЕНЦІЇ РОЗВИТКУ В СУЧАСНОМУ СВІТІ

Autoría no especificada

In modern conditions of information society development and globalization, means and directions of influence on existing and potential consumers change exceptionally quickly. One of the most effective and successful tools for influencing the company's target audience is digital marketing technologies, which can collect...

Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities

Sukontip Wongpun · Nachayapat Cuijten · Sureerut Inmor · Rungsan Suwannahong · y 1 más

This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample gr...

A Importância do Marketing Digital nas Organizações Não Governamentais

Abreu, Madalena · Costeira, André · Silva, Gabriel · Neto, José · y 1 más

Este artigo examina a importância do marketing digital nas ONGs, destacando a Save the Children e a WWF. Ambas são estudadas pela competência que demonstram no uso estratégico do marketing digital em causas humanitárias e ambientais. A comparação entre estas duas organizações explora tópicos como as adaptações do marke...

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI GURU DAN SANTRIPRENEUR MENGHADAPI INDUSTRI ERA 4.0

Antika Zahrotul Kamalia · Hemdani Rahendra Herlianto · Wiyarno Wiyarno

Abstrak: Di era Revolusi Industri 4.0, adaptasi teknologi digital sangat penting, terutama di sektor pendidikan dan kewirausahaan. Pelatihan digital marketing dalam program pengabdian masyarakt pemula bagi guru dan santripreneur di Pondok Pesantren Riyadlul Jannah Cikarang bertujuan meningkatkan kompetensi mereka dalam...

Relevance of Digital Marketing Skills for Marketers: An Abstract

Ekant Veer · Angela Dobele

This research focuses on the importance of digital marketing as a skillset for existing marketers and new marketing graduates. George Day (2011) comments that [marketers’] “strategies are not keeping up with the disruptive effects of technology-empowered customers; the proliferation of media, channel, and customer cont...