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Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming firms with low marketing capability. Digitalization has however transformed the ways firms cre...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as soci...
This study aimed to assess the overall performance of enterprises within China's mobile phone sector and in order to analyse how integrated marketing communication has been affected by digital marketing.This was one of the main goals of the research. The goal of this study was to see how digital marketing strategies af...
Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct a scientometric ana...
This paper examines the influence of digital marketing on the business growth of local small and medium enterprises (SMEs) in Nepal by considering four tools: Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing Campaigns (EMC), and Paid Online Advertisements (POA). A quantitative research de...
social mediagrowtheconomics and businesssocial sciences
The rapid expansion of digital technologies has significantly transformed marketing practices, shifting traditional approaches toward data-driven and customer-centric strategies. Despite the growing adoption of digital marketing tools, there remains limited clarity on how organizations effectively convert digital data...
In the 21st century, when technology is evolving rapidly and there is unlimited access to information, there is no denying that the world we live in is changing rapidly. The rapid development of science, globalization, the transition to the information society and the digital economy have contributed to a significant t...
The rapid development of technology has greatly changed the marketing landscape in the world, where marketing methods that were previously completely traditional and conventional have now been integrated into the digital world. Understanding and awareness of the importance, role and influence of digital marketing in mi...
Anotation In Aksels Neiland’s master thesis „Digital marketing development perspectives in Latvia”, author has set aim to examine digital marketing environment and its progression in Latvia. Based on carried out research, author, has drawn conclusions and developed proposals to increase efficiency of digital marketing...
The purpose of this study is to substantiate strategic digital marketing management as a key driver of enterprise competitiveness and performance in turbulent economic environments. The paper aims to demonstrate that digital marketing should be interpreted not as a set of isolated promotional tools, but as an integrate...
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