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Background: Digital marketing is rapidly growing in India, driven by its large population of mobile users and social media enthusiasts. Indian businesses view digital marketing as an essential technique for their success. However, farmers in Haryana, like many other states across the country, are not fully utilizing it...
null Muhammad Owais · null Sohaib Uz Zaman · null Syed Hasnain Alam
Introduction: The rapid evolution of digital media has compelled businesses to adopt digital marketing strategies to enhance brand image, foster consumer engagement, and ensure customer loyalty. This study examines the impact of digital marketing strategies on brand image, consumer engagement, purchase intention, and l...
Lim, Kah Boon · Tan, Veronica Wan Juan · Yeo, Sook Fern · Tan, Cheng Ling
In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase d...
HF5410-5417.5 Marketing. Distribution of products9. Industry and infrastructureeconomics and businesssocial sciences
Importance of Digital Marketing in Today’s Business World In today’s fast-paced digital landscape, having an online presence is no longer optional; it’s essential. Businesses of all sizes rely on digital channels to connect with their audience, build brand awareness, and increase revenue. This is where Digital marketin...
Social Media marketing agency in hyderabadSEO Company in Hyderabadeconomics and businesssocial sciences
The Covid-19 pandemic, including Indonesia, has an impact on economic instability and one of the affected is Micro, Small and Medium Enterprises (MSMEs) in the fashion sector, which then demands MSME actors in the fashion sector in Indonesia to be creative in marketing their products or services through digital marketi...
Mochammad Syafiuddin Shobirin · Ach Saifullah · Nurul Indana · Syarifatul Mubariroh · y 1 más
Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed t...
With the advent of the information age, digital marketing models have begun to receive attention and to have applications in many industries. Although the digital marketing model has thus become a hot spot in the sales world, there is still not enough research on digital marketing. In order to optimize brand digital ma...
economics and businesssocial sciencesengineering and technology
Advancements in digital technology have significantly transformed how Micro, Small, and Medium Enterprises (MSMEs) execute their marketing programs. Leveraging social media within a digital marketing strategy is an effective way to reach a broader audience, build customer relationships, enhance brand perception, and st...
This study investigates the role of digital marketing in expanding rural markets in Sub-Saharan Africa through a qualitative research approach. Focusing on three diverse countries—Kenya, Ghana, and Rwanda—the research involved in-depth interviews with rural entrepreneurs, digital marketing practitioners, NGO representa...
The rapid growth of digital technology has transformed the way companies promote skincare products and interact with consumers through digital platforms. In the highly competitive skincare industry, consumers are increasingly influenced not only by firms’ digital marketing activities but also by online reviews and reco...
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