Buscador de Tesis y publicaciones académicas

Integrating digital marketing for enhanced banking performance

Balouza Mohamad

This study aims to explore the correlation between digital marketing and banking performance in terms of customer relationships, innovation, retention, and financial perspectives. It assesses how the use of the digital elements should go beyond has more than the traditional marketing techniques to change to suit the cu...

BP copywriter and adster – empreendedorismo e plano de negócios no setor de marketing digital

Petronilho, Bárbara Angela Manhães Soares A

O marketing digital é uma atividade económica que teve os seus primeiros passos em todo o mundo nos anos 90. Com o surgimento dos e-mails, blogues, algumas redes sociais e sites de pesquisa, o marketing digital começa a desempenhar um papel relevante no desenvolvimento das empresas, dando origem às primeiras técnicas d...

Digital vs. Traditional Marketing for E-Businesses in Brunei: Comparing Effectiveness for Food & Beverage Consumers

NUR AN'UMILLAH MD BOESTAMAN · NUR AMANINA BINTI ABD MUTALIB · HIDAYATUL AQEILLAH BINTI ABDULLAH · MOHAMMAD NORESWANDY · y 4 más

Recently, many companies have rapidly shifted their marketing strategies from traditional to digital. However, traditional marketing has not been entirely replaced; it remains effective for promoting products and services to certain market segments. This study aims to identify the best marketing method between traditio...

Analisis Digital Marketing Website Hompimpaa.id Menggunakan Metode Analisis SWOT, Value Proposition Canvas, dan Competitive Five Force

Zanuar Rifai · Dwiki Agung Witriantino

Hompimpaa.id merupakan perusahaan yang bergerak di bidang jasa. Jasa yang ditawarkan berupa jasa bimbingan parenting untuk orang tua dan anak-anak usia 3-9 tahun. Hompimpaa.id menggunakan aplikasi berbasis website untuk melakukan pemasaran dan mengenalkan produknya mulai dari e-book, buku parenting dan video permainan...

Marketing Digital Importancia del marketing digital para la pequeña y mediana empresas como una oportunidad de ampliar la comercialización

Alemán Gómez, Emma Gabriela · Miranda Barboza, Maria Fernanda · González, Hachel Sarai

El objetivo de este seminario es dar a conocer la importancia, las distintas plataformas de redes sociales y las herramientas de marketing digital, específicamente en el ámbito de las pequeñas y medianas empresas, con el propósito fundamental de mantenerse vigentes y competir apropiadamente en el mercado y aumentar la...

Marketing Innovation Strategy and Firm Performance

Ali Mohammad Kowsar

This empirical study seeks to explore the impact of marketing innovation strategy on firm performance in the emerging digital markets. The study builds on the concept of dynamic capability theory, market orientation theory, and the innovation capability literature to explore the impact of digital marketing capability,...

USING MODERN TECHNOLOGY TO IMPROVE MARKETING IN BUSINESS.

Zokirov, Ulugbek

integrated marketing communications (imc), communication strategy, digital technologies, customer engagement, atl, btl, crm, big data, artificial intelligence (ai), marketing 5.0, business process automation, advertising, public relations, sales promotion, interpersonal communication, organizational methods, legal tool...

Digital marketing in community-based enterprises: A systematic literature review and research agenda

Tran, Thi Thuy Sinh · Németh, Nikoletta · Sarker, Md. Sadrul Islam

Community-based enterprises (CBEs), which provide advantages to local communities, are widely promoted in developing countries. This paper examines the empirical research on digital marketing, a vital marketing strategy for the sustainable development of CBEs. An extensive and systematic search utilizing clear inclusio...

Digital Based Marketing Literation for Family Based MSME’s

Nurul Hilmiyah · Aulia Keiko Hubbansyah · Yuli Ardianto · Safitri Siswono · y 4 más

Digital marketing is a strategy that utilizes technology and online media to introduce products to consumers. In the ever-evolving digital era, the use of technology-based marketing concepts is an opportunity for micro, small, and medium enterprises (MSMEs) to increase competitiveness and contribute to the economy. Soc...

Digital Marketing and Moderating Effect of Digital Skills on Smes' Success in an Emerging Market (Vietnam)

Ngo Giang Thy