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Iswanto, Dedy · Handriana, Tanti · Nazwin, Asfarony Hendra · S. Sangadji, Suwandi
Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study...
economics and businesssocial sciences1. No poverty
This research aims to explore sustainable digital marketing strategies that can augment the branding of Micro, Small, and Medium Enterprises (MSMEs). In a rapidly evolving digital landscape, MSMEs face significant challenges in establishing and maintaining their brand presence. The study seeks to address this gap by id...
In our time especially with the fast spreading of technology and social media, many people spend a very long-time browsing web, YouTube, and social media, such times have been increased in the last two years, especially after the Corona epidemic, and the curfew. That’s why 2020 was a central year in enhancing the digit...
government digital serviceFine ArtsArchitecturedigital transformation
Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the creation of dynamic and engaging content that enhances marketing strategies...
Digital marketing has transformed the way businesses communicate with consumers and promote products and services. The rapid growth of internet usage, social media platforms, e-commerce websites, and mobile technologies has significantly influenced consumer buying behavior. This research study examines the impact of di...
Nanda Asmawati · Widhy Tri Astuti · Wisnalmawati Wisnalmawati
The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee applic...
Economics as a scienceBP1-253economics and businesssocial sciences
The Indonesian government has supported MSMEs through initiatives such as business loans, training, and digitalization programs to enhance competitiveness. However, many MSMEs still struggle to manage capital effectively and to utilize digital marketing technology due to low financial literacy and limited digital skill...
null Ramadhani Hamzah · null Rina Nurhayati · Jalaludin Jalaludin · Enny Diah Astuti · y 1 más
Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business accou...
<p class="8Abstractcontent"><span lang="EN-US">Digital marketing is an activity of managing and implementing marketing using electronic media such as websites, emails, and other mobile media that aims to achieve marketing goals through the application of digital technology. Pentingsari Tourism Village is a village loca...
The purpose of this thesis is to create digital marketing plan for Cent-Listat Oy which is small B2B company that produces and sells panels and moldings. Topic was chosen after interest in the subject of the author of this thesis. Case company was chosen after author’s own interest in the field of interior design and b...
social mediamarketingdigital marketingDegree Programme in International Business
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