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Theresia Antonia Widiastuti · Yenni M Djajalaksana
The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store...
Digital marketing has transformed business practices worldwide, including in Nepal, driven by the widespread adoption of the internet and smartphones. Over the past decade, Nepal’s digital landscape has evolved rapidly, marked by increased internet penetration, improved connectivity, and the growing use of digital paym...
Afifa Ibrahim · Nadiya Amin · Arif Ahmad Shehloo · Nadiya Qadri
In an era of escalating environmental challenges, digital marketing has emerged as a powerful instrument for promoting sustainability and influencing eco-conscious consumer behavior. This research investigates the transformative role of digital marketing in advancing environmental sustainability and cultivating green c...
In the digital economy, digital marketing has come out as an essential promoter of entrepreneurship development. This study aims to investigate the role of digital marketing on the growth of entrepreneurship. The researcher uses secondary data to employ the influences of digital marketing on entrepreneurship. Data was...
Increasingly fierce business competition demands that MSMEs have a sustainable competitive advantage, one of which is through strengthening local branding that represents identity, cultural values, differentiation, and perceptions of product quality. However, the effectiveness of local branding in creating a competitiv...
economics and businesssocial sciencesCompetitive AdvantageLocal Branding
A Digital media is a marketing communication that has been implemented in several companies that produce goods and also health services, including clinics. This research aims to explain how to market the clinic by utilizing digital media. The research method was by means of a literature review from the Science Direct d...
null Nyoman Sri Manik Parasari · Ni Putu Yunita Anggreswari · Anak Agung Ari Maheswari · I Wayan Seven Wisnu Putra Suanda
This research aims to analyze the digital marketing strategy implemented by Xovid20 in building brand awareness in the digital market. Using a qualitative approach, this research involves in-depth interviews with owners, designers, and consumers of Xovid20 products, as well as analysis of digital content shared by the...
null Ayu Wandira · null Fadilatun Nufus · null Nur Kholisah · null Riki Gana Suyatna · y 1 más
Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to...
Ponencia / congreso2019
Acceso abierto
Revisado por pares
How can big data contribute to the hotel's digital marketing success?
Ristova, Cvetanka
Each day information shared digitally increases significantly. The digital era has brought a ton of data, which marketers nowadays can only leverage to make better strategic marketing decisions through more accurate insights, such as big data. And since in this digital era, “data is king”, important marketing decisions...
Other social scienceseconomics and businesssocial sciences
The difference in farmers' perceptions of using digital marketing as a marketing strategy indicates that not all farmers share the same views, understanding, and readiness to adopt such technology. This study aims to analyze the perceptions of farmers who use and do not use digital marketing, and to examine the factors...
economics and businesssocial sciencesdigital marketingperception
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