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Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online tran...
Òscar Coromina · Alexei Tsinovoi · Anders Kristian Munk
Digital advertising is central to the business models and technological affordances of digital platforms, creating marketplaces for user attention. Despite the keen theoretical attention to the commodification of audiences in critical new media and data studies, there has been little exploration of how digital marketin...
media and communicationsDigital marketing9. Industry and infrastructuresocial sciences
Andy Rachman · Abu Muna Almaududi Ausat · Syamsu Rijal
Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this...
This study aims to analyze the utilization of digital marketing in increasing sales at the micro, small, and medium enterprise (UMKM) Pempek Minah Tanggo Rajo Cindo, located in 7 Ulu, Palembang City. The research employs a field research method with a descriptive qualitative approach. Data was collected through intervi...
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, particularly in developing countries. However, many MSMEs still face challenges in marketing their products effectively, especially in the digital era. One of the strategies to overcome this challenge is through social media marke...
Yıldırım, Emre · Altunışık, Remzi · Doğancı, Doğa Ekrem · Mert, Kazım · y 10 más
Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics, artificial intellige...
Marketing EthicsConsumer RightsResponsible Marketinghumanities and the arts
: This study aims to examine the impact of digital marketing and brand awareness on increasing customer loyalty at the Dapurmira MSME in Bagansiapiapi City. Digital marketing, which includes the use of digital platforms to promote products, and brand awareness, which relates to how well consumers recognize and understa...
The development of digital technology has significantly transformed marketing practices across various organizations, including community-based economic institutions such as cooperatives. Village-level cooperatives still face several limitations in developing adaptive marketing strategies to respond to the increasingly...
Wahyu Sri Handono · Anthoneta Kopong · Muhammad Nur Madani
The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of di...
Digital marketing has become an increasingly important tool for businesses of all sizes, as more and more consumers are using digital channels to research and purchase products and services. However, the use of digital marketing in rural areas is still relatively low. This study investigates the influence of digital ma...
economics and businesssocial sciences11. Sustainability1. No poverty
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