Buscador de Tesis y publicaciones académicas

Optimizing Small Business Management through Collaborative Training and Education in Business Applications

Ana Sopanah · Zahir Rusyad · Zulkarnain Zulkarnain

The purpose of this activity is to empower MSMEs and prospective MSMEs in the Malang City, Malang Regency and Batu City areas with knowledge and skills in digital marketing, so that they can increase the visibility, sales and growth of their business in the rapidly growing digital era. . The methods used in this digita...

The Impact of Implementing Digital Marketing in Public Administration on The Quality of Public Services and Public Satisfaction

S. Syaifuddin

This study aims to analyze the impact of digital marketing implementation in public administration on the quality of public services and public satisfaction. The research employs a qualitative approach using case studies of government agencies that have integrated digital technology into their public services. Data col...

Pelatihan Pemasaran Digital Pada Sekolah Menengah Kejuruan Negeri 1 Cikarang

Muhtajuddin Danny · Candra Naya · Iwan Mulyana · Basar Maringan Hutauruk

The development of digital technology provides great opportunities in the world of marketing, including for Vocational High School (SMK) students who are prepared to enter the world of industry and entrepreneurship. This community service activity aims to improve the understanding and skills of SMKN 1 Cikarang students...

Review of Digital Marketing with Latest Tools and its Effect on Business Models

Dr.B. Girimurugan · Sanka Hemanth Kumar · Boppana Sai Venkat · Mohan Krishna Pusuluri · y 1 más

ABSTRACT In the era of the digital world, promotion of products has become a significant element, mostly credits to digital marketing. Digital marketing is leading the traditional market as it offers users ample opportunities, like a wide variety of products, hassle-free online payments, and answers to online search qu...

Marketing Environment in the Digital Transformation

Autoría no especificada

Digital marketing technologies and new markets: from embryonic markets to digital marketing INTRODUCTION

Correia, Antonia · KOZAK, METİN · Gnoth, Juergen · Fyall, Alan

A Study on the Role of Digital Marketing Strategies in Enhancing B2c Sales of Electric Bikes: Evidence from Amravati City

Prof. P. M. Wasankar · Vedant Kakade

ABSTRACT Consumer buying behaviour in the automobile sector has changed rapidly due to the growth of digital marketing and increasing awareness about eco-friendly transportation. Electric bikes have emerged as a popular alternative to conventional vehicles, especially in urban areas. This study focuses on analyzing the...

BEYOND CLICKS - DIGITAL MARKETING INNOVATIONS AND THEIR IMPACT ON SUSTAINABLE BUSINESS AND SOCIETY

Phadke R. P.

Aim: This study aims to investigate the influence of innovative digital marketing strategies on sustainable development outcomes in the realms of business and society. Focusing on strategies beyond mere click-based metrics, our goal is to explore the nuanced relationships between various digital marketing approaches an...

Digital Marketing dalam Menghadapi Persaingan Bisnis Sebuah Universitas di Era Digital: Kajian Konseptual

null Fahmi Iqbal Firmananda · Putri Zulia Jati · null Lailatul Syifa Tanjung

Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, wi...

ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles

Osama Ahmed Abdelkader

ChatGPT is an artificial intelligence model intended for conversational purposes that has grown in popularity in digital marketing, offering organizations a vital tool for engaging with clients and enhancing their marketing efforts. The main objective of this research is to investigate the impact of ChatGPT on the cust...