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Rahmad Akbar · Dzulhijjah Yetti · Nurkholis Nurkholis · Boris Kaido · y 1 más
This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly...
The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampl...
Digital marketing strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. Today digital market develop in internet technolog...
The rapid development of digital technology has significantly influenced marketing strategies, including in the Micro, Small, and Medium Enterprises (MSMEs) culinary sector. Bandung, as one of Indonesia's culinary hubs, presents a highly competitive business environment, making it crucial for entrepreneurs to optimize...
Maria Yosephine Dwi Hayu Agustini · Sentot Suciarto Athanasius · Berta Bekti Retnawati · Antonius Haryo Perwito · y 1 más
The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how fa...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Neste trabalho, buscou-se observar as principais vantagens e desvantagens do marketing digital em relação às estratégias tradicionais de marketing, segundo a ótica da evolução do marketing digital (e das ferramentas necessárias à sua realização, como a internet) desde o seu nascimento até os dias de hoje. Para isto, re...
Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...
Agus Supriyadi · Airine Yulianda · Hasanah Yaspita
In today's digital era, where the level of business competition is very high. Every company must pay attention to one of the most important and vital aspects of company management, namely in the field of marketing. By using marketing concepts and strategies in running a business, it will be more optimal in managing dir...
null Sami’un · null Astrid Octavia Bahari · null I Ketut Kusuma Wijaya · null Ahmad Fatoni Karim Amirullah · y 1 más
This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
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