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null Sami’un · null Astrid Octavia Bahari · null I Ketut Kusuma Wijaya · null Ahmad Fatoni Karim Amirullah · y 1 más
This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collec...
Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started...
Digital marketing transformation is one of the important elements in a business’s long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this study aims to explain th...
Ari Prabowo · Aisyah Azhar Adam · Zhafira Nur Subhan · Yahya Tanjung · y 3 más
This study examines relationships between marketing innovation, digital marketing, and branding strategies on business sustainability through market development in Indonesian coffee shops. Using a quantitative approach with Structural Equation Modeling (SEM) via Smart-PLS, data were collected from 50 Indonesian coffee...
This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions...
economics and businesssocial sciences3. Good health
Hernando, Riski · Rafiqi, Rafiqi · Hendriyaldi, Hendriyaldi · Hastuti, Dwi · y 1 más
This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research i...
9. Industry and infrastructuredigital marketingcanvahome industry
null Lilis Jayanti · Annisa Maharani Bella Pratiwi · Dita Aulia Rahma · Fernanda Kayisa Putri · y 2 más
The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and...
This study investigates the impact of digital marketing channels on tourism decision-making in Saudi Arabia's evolving tourism sector under Vision 2030. Using data collected from 537 participants through structural equation modeling, we examine digital marketing channel effectiveness, the mediating role of perceive...
Digital marketing involves using various technological channels, such as search engines and social media, to promote a business' products or services. This form of marketing has become highly popular because it allows for more flexibility and is more convenient for consumers. It also provides mobile companies with a gr...
economics and businesssocial sciencesDigital Marketing, Mobile Phones. Technology.
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