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With the rise of the digital media age, there has been a significant shift in viewer behavior, prompting television content producers and networks to actively seek out opportunities to better connect with and enable more active engagement with their digital focus groups. High-profile marketing examples from the movie i...
media and communications9. Industry and infrastructuresocial sciences
The purpose of this study is to find the best digital marketing strategy and its development strategy for retail companies in Indonesia. This study uses a qualitative approach of SWOT analysis, and data collection through interviews and direct observation, in five retail companies in Indonesia, namely Indomart, Alfamar...
Herman Lawelai · Ansar Suherman · Anwar Sadat · Andy Arya Maulana Wijaya · y 1 más
Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in So...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that util...
Digital marketing is the promotion of the brands by using of the internet, social media, mobile devices, search engines, and other channels to connect with existing and potential customers. The most common digital marketing types are SEO, PPC, content marketing, social media marketing, email marketing, inbound marketin...
social mediaeconomics and businesssocial sciencesmarketing
With the development of the Internet, more and more industries are using digital marketing to advertise, and the automotive industry is no exception. Digital marketing is effective because it finds the most suitable marketing method according to the user profile for accurate positioning, which greatly improves the sale...
The development of science and technology, such as social media, has shown extraordinary progress, especially in the economic sector. This is supported by the development of communication technology in selling products, which initially carried out manual marketing through door to door, shifting to the digital marketing...
media and communicationssocial sciences1. No poverty
In the current global landscape, where technology-driven data penetration is the hardcore of digital marketing, Artificial Intelligence has gained paramount importance. This paper explores artificial intelligence applied to digital marketing practices through associated technologies. Through qualitative and quantitativ...
Dr. A.Shaji George · Dr.T. Baskar · A.S. Hovan George
In e-Marketing, a brand is promoted using internet-based technologies in order to increase its visibility. Direct response marketing uses technologies to connect businesses with their customers, combining indirect marketing elements with direct response marketing. Through e-marketing, goods and services are sold to cus...
Digital marketing training for MSMEs in Kuala Jambi aims to enhance the knowledge and skills of MSME players in utilizing digital platforms and reaching a broader market. This activity involves a series of tailored training sessions designed to empower MSMEs with essential digital marketing skills. The method includes...
4. Educationeconomics and businesssocial sciences11. Sustainability
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