Buscador de Tesis y publicaciones académicas

Digital Innovation Strategies in Mature Markets:

Takanori Suda · Naoto Onzo

Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan

Aura Chaerani · Widiya Rahmawati · Daiva Permana Ardanu Syaadzan · Salafiatus Salamah · y 1 más

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media mar...

Fuerte Developers - Your Partner for Digital Marketing & App Development

Developers, Fuerte

Fuerte Developers is a dynamic digital solutions company dedicated to helping businesses grow and thrive in the online world. We specialize in comprehensive Performance Marketing, Social Media Marketing, and Digital Marketing strategies designed to maximize your brand's reach and generate quality leads.Our expert team...

Digital marketing metrics in B2B companies : an analysis across the REAN model stages

Vuorio, Kari

This Thesis examines the digital marketing metrics utilised by B2B companies across the REAN model (Reach, Engage, Activate, Nurture) stages. The primary goal was to identify which metrics are prioritised at each stage and how they are applied in practice. A quantitative research approach was used, employing an online...

Digital Marketing Communication Strategy for Local Perfume Brand HMNS @hmns.id

Rr. Tasya Amalia Putri · Hanna Nurhaqiqi

Abstract:This research discusses the digital marketing communication strategy implemented by local perfume brand HMNS via the social media platform Instagram. The aim of this research is to determine the digital marketing communication strategy carried out by the local perfume brand HMNS. This research method uses qual...

Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria

Micah, Desmond Jacob · Odoemelam, Chinedu Christian

COVID-19 is the worst pandemic in human history in on the scale and extent of global spread, casualties, economic impact, and negative impact on public health. The COVID-19 crisis has also had an impact integrated marketing communication implementation method (IMC) and related costs in the enterprise. Digital Marketing...

DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

Muchammad Saifuddin

Abstract This research is motivated by the existence of a pandemic covid 19 which is an obstacle for small and medium- sized enterprises (SMEs) in marketing. The purpose of this study was to provide an overview of the forms of digital marketing out by small-medium enterprises during the covid 19 pandemic that cannot be...

A Study on the Effectiveness of Digital Marketing Strategies of Airbnb Towards Its Customers in Chennai City

Mr.S. Gnanasekar · Dr.B. Vidya

The rapid growth of digital marketing has transformed the hospitality industry, with platforms like Airbnb leveraging online strategies to engage and attract customers. This study examines the effectiveness of Airbnb's digital marketing strategies in Chennai, analyzing their impact on customer engagement, brand percept...

Innovation Of Digital Marketing Strategies For Islamic Boarding School Brand Awareness

Sardinia Damayanti · Ida Rindaningsih

General Background In the contemporary digital era, Internet integration is essential for organizational visibility and competitive advantage, significantly revolutionizing marketing communication within educational institutions. Specific Background Ar Rohmah Putri Islamic Boarding School in Malang has shifted from con...

Aplicación y análisis de un modelo de decisión y ejecución de técnicas de Marketing B2B

Caballero Martínez, Alejandro

[ES] Dentro de los procesos de transformación digital de las empresas, el marketing digital engloba diferentes vías y técnicas de trabajo, en función de la tipología y las necesidades/características de cada empresa. Este Trabajo Final de Máster tiene como objetivo aplicar un modelo de decisión a seguir de una agencia...