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The Covid-19 pandemic has forced us to change marketing patterns to survive amid difficulties for MSMEs to face the impact of mobility restrictions in dealing with Covid-19. The intensity of consumers, and the flow of goods and services that have decreased resulted in reduced income. This condition makes business actor...
economics and businesssocial sciences3. Good health
Faza Muhammad Sukarsono · Wahyu Mahesa Miarta · Fandi Fatoni · Aldy Rostyawan · y 2 más
Incorporating Circular Economy (CE) principles into marketing tactics has emerged as a crucial means of promoting sustainability-driven customer behavior. Few studies specifically look at how digital marketing tools may operationalize CE ideals to improve sustainable customer interaction, despite the increased interest...
Purpose: to examine the integration of digital marketing strategies and green economy-based financing in supporting the sustainable financial performance of MSMEs. Method: this study uses a qualitative literature review approach. Data were obtained from observations and relevant scientific publications, then analyzed d...
This study aims to discuss the influence of digital marketing and online reviews on consumer buying interest and its impact on sales sustainability, with a focus on coffee industry companies in Indonesia, including opportunities and challenges from digital marketing which is one of the important factors in entrepreneur...
This study examines the impact of digital transformation on the modern banking sector, with a particular focus on how digital banking decisions influence marketing strategies, customer behavior, and relationship management. It explores the shift from traditional to digital marketing approaches and evaluates their role...
digital bankingbanking marketingcustomer loyaltycustomer satisfaction
In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, also businesses must assess the market and understand the demands of their customers and their c...
social mediaeconomics and businesssocial sciencesmarketing
With the acceleration of digital transformation, consumer purchasing behavior has undergone profound changes. This change presents new challenges to traditional marketing strategies, while also bringing enormous opportunities. This study explores the changing trends of consumer behavior in the digital marketing environ...
economics and businesssocial sciences12. Responsible consumption
This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay v...
null Mohammad Turaab Suhail · null Prof. Mohammed Altaf Khan · null Dr. Mohd. Afzal Saifi · null Dr. Arun Kumar Attree
Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brand...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
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