Buscador de Tesis y publicaciones académicas

Advancing digital marketing in Moldova: an analysis based on a sociological survey of entrepreneurs

Valerii Gagauz · Olga Gagauz

The article presents the results of the study on the implementation of digital marketing in Moldovan enterprises. Based on a sociological study conducted by the author in May-June 2023 among entrepreneurs (N=131), the level of digital marketing usage, current trends, awareness of digital marketing technologies and tool...

Study on the Changes in Australian Consumer Behavior in the Digital Marketing Environment

Shanshan Zhou

With the rise of emerging platforms like Temu and Shein, Australia's e-commerce market has been thriving, leading to significant shifts in the market landscape. Digital marketing, which utilizes digital media as a tool, employs consumer profiling for data collection and rational usage, analyzing users' potential attrib...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

null Dr. D. Samundeeswari

As digital transformation accelerates, businesses must adapt to rapidly evolving digital environments, challenging traditional marketing practices and demanding new technological capabilities. This overview examines how digitalisation and digital marketing competencies interact to influence adaptability in a digitally...

Penerapan Digital Marketing dalam Optimalisasi Pemasaran Jasa Pendidikan

Romdhoni Faiz

This article discusses the importance of digital marketing approach in marketing optimization of education institutions. The article highlights kinds of digital marketing components and its implementation in the marketing strategy, in order to increase its effectiveness and efficiency. The article also discusses seven...

O marketing digital como ferramenta para captação e fidelização do cliente

Monteiro, Eduardo Pereira

Esta dissertação explora o papel crucial do marketing digital na aquisição e retenção de clientes em ambientes empresariais contemporâneos. Com o advento da era digital, as empresas enfrentam um cenário altamente competitivo, onde a eficácia das estratégias de marketing tradicionais está em declínio. Nesse contexto, o...

Digital Marketing

Digital Marketing · Dr. Shabana.K.M, · Mr. Anantha Murthy · Dr. Karuna Pandit

MARKETING DIGITAL NA INDÚSTRIA DA MODA

Lucas Ferreira · Joao Biron Filho

Esse artigo aborda sobre o marketing digital na indústria da moda e de que modo a digitalização e o marketing digital impactaram esse mercado. A pesquisa de campo foi realizada na empresa Botan Acessórios. Os resultados obtidos nesta pesquisa deixam claro a importância do marketing digital para o crescimento e a sobrev...

Meningkatkan Profit Umkm Dengan Menerapkan Penjualan Melalui Digital Marketing Di Masa Pandemi Covid-19

Rini Septiowati · Silvia Sari · Purwatiningsih Purwatiningsih · Ruruh Dyatmiko · y 1 más

Pengabdian Kepada Masyarakat yang berjudul Meningkatkan profit UMKMdengan menerapkan penjualan melalui digital marketing di masa pandemic covid-19 ini bertujuan untuk memberikan pengenalan tentang digital marketing, mengajak serta menanamkan kesadaran kepada para pelaku UMKM bahwa sangat penting mengembangkan pemasaran...

Competency Codes: Marketing Management for the Digital Future

E. VINCENT CARTER

The digital market demands new marketing management competencies. This study advances new marketing management competencies to meet the challenges of an evolving digital market. Until recently, digital marketing strategy has focused on information control and the advantages of computing technology. Future strategic val...

A STUDY ON CONSUMER PERCEPTION TOWARDS CHALLENGES OF DIGITAL MARKETING

Dr. Mrinal Phalle, Et. al.

Worldwide technology has changed a type of marketing techniques that embeds the company’s brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awaren...